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Paid Media Channel Specialist

Digital Marketing Recruiters • Full-time • Remote (United States) • $67.47k - $92.82k / year • 19h ago

Job Title

Job Type

Full-Time

Location

United States, Remote, M-F

Restriction

This opportunity may not be performed remotely from CA, OR, or WA

Compensation

$67,470 to $92,820 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years.

We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States.

Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client’s Mission, Vision, and Values.

Mission

Accelerate growth for innovative businesses through revenue-first marketing strategies.
Accelerate Growth - Pushing businesses, individuals, and entrepreneurs that want to grow faster.
Innovative Businesses - Businesses, individuals, and entrepreneurs that want to lead in their industry.
Revenue-First Marketing Strategies - Measure success based on the client’s ability to drive revenue and increase profitability.

Vision

Legacy and Impact - 1,000 Revenue Barriers Surpassed
Culture and Team - 1,000 PPF Goals Achieved
Financial Outcome - $35MM in Revenue at 20% EBITDA

Values

Belief Proactive - Create change rather than reacting to it. Anticipate future opportunities and act to address them in advance.
Disciplined - Stay committed to the tasks and goals, not straying despite difficulties or temptations.
Operational Effectiveness Candid - Communicate directly and transparently without being overly concerned with diplomacy or avoiding offense.
Empathetic - Strive to understand and share the feelings of others, with their perspectives as the lens for interaction.
Leadership Accountable - Hold responsible for the outcomes of decisions and accept the consequences of actions.
Results-Oriented - Start with the end in mind. Prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

The Role

The Paid Media Channel Specialist is responsible for the execution of paid media strategies for individual clients of the agency.

As a front-line team member, they actively engage in ad platforms on a daily basis to drive the necessary performance results for their clients.

Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence.

The Paid Media Channel Specialist also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.

The Ideal Candidate

You have been executing paid media and paid search campaigns for several years.

The ideal candidate is ultra competitive, looks for every angle to win and drives hard for results that improve the bottom line.

The ideal candidate understands the platforms intimately and can speak to the nuances that make campaigns actually work.

The ideal candidate understands the time and place for automated conversion actions and leverages business acumen to drive platform AIs to achieve the right conversion actions.

The ideal candidate has a special skill in the business to consumer professional services lead generation space.

The ideal candidate has strong project management skills, is looking to deliver results through a team of executors and has a passion for growing people and businesses.

Performance Objectives

Own strategic decisions within paid media, including platform selection, messaging map, creative deployment, optimization emphasis, and targeting criteria.
Execute the agency’s playbook for the particular client industry.
Ensure account execution follows company First Principles methodology.
Analyze performance data for monthly and quarterly reporting.
Own and delegate paid media tasks within the weekly sprint planning framework.
Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement.
Work with design and editing partners to ensure campaigns are using the most compelling ad creative.
Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations.
Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable.
Document client-specific tasks for delegation to other team members.
Attend client meetings as subject matter experts.
Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation.
Contribute to iterative documentation improvements of the industry team and paid media discipline.

Capabilities and Key Competencies

Ad Spend Management: Successfully managed a monthly ad spend exceeding $100,000 across multiple brands and accounts.
Strategic Development: Developed and executed integrated advertising strategies across multiple platforms.
Digital Acquisition Expertise: In-depth understanding of modern digital customer acquisition funnels and their implementation in campaign planning.
Roadmap Planning: Effectively maintained a six-month roadmap for initiatives and tasks, ensuring strategic alignment and goal achievement.
Performance Tracking: Expertise in managing and reporting on key performance indicators (KPIs) to track and optimize campaign success.
Forecasting and Budgeting: Skilled in forecasting and budget planning for extended periods beyond six months.
Conversion Tracking: Experienced in setting up and resolving issues with conversion tracking for digital analytics and ad pixels.
Paid Search Proficiency: Proficient in using Paid Search platforms such as Google Ads and Microsoft Ads.
Paid Social Skills: Advanced skills in Paid Social platforms, including Meta Ads, LinkedIn Ads, and TikTok Ads.
Programmatic Platforms: Knowledgeable in Programmatic platforms, including StackAdapt and Simpli.fi.

Education and Experience

4-year college degree or equivalent experiential knowledge.
Prior experience working in a professional services organization.
3+ years professional experience in digital marketing, 2+ specialized in paid media.
Prior experience working with or for Lead Generation companies.