Position Overview
Our client, a leading digital marketing agency, is seeking a Paid Social Media Specialist to join their team in Phoenix, AZ. In this role, you will lead the development and execution of paid social media strategies tailored to client goals, objectives, and budgets. You'll manage campaigns across platforms, including Facebook, Instagram, Pinterest, and TikTok while analyzing performance and optimizing results. You will also monitor budgets, compile reports, and collaborate with creative teams to ensure campaigns are impactful and on-brand. Candidates must have agency experience and demonstrate expertise in crafting strategic paid media plans. Enjoy a vibrant, dog-friendly office culture, team outings, and excellent opportunities for growth within a close-knit team with exceptional employee tenure.
Responsibilities
- Build and optimize paid social campaigns across platforms
- Rework social media strategies based on client budget changes
- Collaborate with creative teams for campaign asset needs
- Schedule and launch campaigns to go live
- Monitor pacing and budgets to prevent overspending
- Compile reports and offer actionable insights
- Adjust metrics to meet client KPIs
- Maintain and optimize tracking pixels and UTM tags
Qualifications
- 3+ years of agency digital media management experience required
- In-platform experience managing paid campaigns on FB, IG, Pinterest & TikTok required
- Expertise setting paid social strategies aligned with client goals and budgets required
- Strong understanding of paid social media channels and tools required
- Google Analytics and Google Tag Manager experience required
