Location Requirements
Candidates must live in CA, CO, FL, IL, MA, MI, MN, NC, NY TRI-STATE, OR, TN, TX & WA.
Summary
If you are a media-focused individual with an emphasis on team culture, planning, and buying experience around performance goals, this role is for you!
As the ideal candidate, you will have a firm understanding of developing creative media plans, making media buys that support client business objectives, understand how to manage campaigns, and be able to mentor and assist in managing team members and projects.
Must be able to juggle multiple projects in a fast-paced environment while meeting deadlines, and, most importantly, be fun to work with!
Forms of media are television, streaming/CTV, audio, podcasting, etc. Heavy focus on television.
Core Accountabilities
- Have active experience in Direct Response & Performance media
- Build media plans across linear, audio, and/or streaming video where needed
- Implement media plans and strategies across different types of clients and goals
- Manage and maintain linear, audio, and/or streaming video campaigns to ensure goals and pacing are being met (budgetary, TRPs, impressions, CPO/ratio, CPP, CPM, etc.)
- Reallocate spending by station/network/publisher as needed and work closely with Associates, Buyers, Directors, and other Supervisors to proactively manage spending and pacing across media campaigns
- Negotiate and purchase high-quality, profitable buys across linear, audio, and/or streaming video as needed
- Be an expert on the vendors you buy media from, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
- Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other Supervisors and Directors to help make good buying decisions
- Optimize buying rates with creative media packages, including added value — billboards, bonus media, fire sales, etc.
- Must maintain media buy clearances while meeting client goals; review pre and post logs to estimate clearances on a daily basis
- Resolve discrepancies in a timely manner and complete assignments and/or agreements within deadlines
- Analyze media programs and reports
- Make certain the SVP and Group Director are aware of any and all campaign updates/issues and media buys
- Liaise with other departments to ensure clients’ needs are being met
- Provide good follow-up as it relates to answering questions, emails, and any messages between vendors and other Quigley-Simpson employees
Leadership Responsibilities
- Aid in the career development and mentorship of Coordinators, Associates, and Buyers. Oversee personnel as needed.
- Understand traffic & accounting procedures and deadlines
- Understand what other departments do and how the Media Investment department fits into the company as a whole
- Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.
- Have experience buying national audio, OOH/DOOH, and/or local market across linear and audio — all preferred but not required.
- Work on and/or oversee other miscellaneous projects and reports as needed
Academic/Educational Requirements
Bachelor’s degree (B.A.) and 4+ years of progressive experience in planning and/or buying media
Required Skills/Experience
- 4+ years of active experience in a media buying role (national DRTV experience preferred)
- Demonstrates solid technical and negotiating skills
- Detail-oriented and accurate with numbers
- Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
- Proficient at problem-solving and brainstorming for thoughtful solutions
- Demonstrates intermediate proficiency with Excel and other Microsoft Office applications
- Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS is preferred but not required
