Company Overview
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands.
Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.
We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.
Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Job Title
Associate Director, Paid Search & Social
Job Summary
As a Paid Search team leader, the Associate Director will be instrumental in developing strategies, planning, and ensuring proper implementation of paid search campaigns and programs to meet and exceed client goals.
A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients.
The goal of the Associate Director role is to provide oversight to the day-to-day operations of the account.
The primary responsibility of the Associate Director is to develop tactical implementation plans, work with the Senior Director/Director on strategic initiatives, and serve as the main point of contact for both the client and internal teams.
The Associate Director is also responsible for managing junior team members on their accounts.
They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the search program.
Additionally, the Associate Director should regularly identify and bring opportunities to the client, such as beta tests and industry insights.
Responsibilities
- Effectively manage and lead all Advertising team members on client team(s)
- Identify training and development needs of client team and broader functional team
- Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
- Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
- Lead hiring process for Advertising team members on their client team
- Oversight for onboarding new clients within their office location
- Ensure integration with other functional teams
- Determine how to increase and expand paid media services for their clients
- Help identify and test new channels and products, highlighting results and sharing across organization and externally
- Ensure advertising strategy aligns with client’s overall business goals
- Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
- Main point of contact for search engine partners - Oversee terms and conditions, IOs, etc., including legal review and team communication
- Point of escalation for engine related issues
- Manage logins, ensure compliance
- Responsible to ensure all client teams are informed of new products and engine enhancements
- Coordinate presentations from providers for Advertising team or broader agency
- Coordinate QBR from key engine partners
Qualifications
- Bachelor’s degree in Marketing, Advertising or Communications
- 5+ years of work experience managing accounts focused on delivering and optimizing search/social marketing and/or other interactive advertising campaigns
- Possess advanced knowledge of direct marketing principles and strategies
- Have polished presentation, communication, and listening skills
Compensation and Benefits
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).
The Company reserves the right to modify this pay range at any time.
For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$70,000—$120,000 USD
Work Schedule
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely.
Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.
Please note that the number of required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Equal Opportunity Statement
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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