Overview
The QuickBooks Ecosystem & Lifecycle Marketing Team is looking for an experienced Team Manager to help guide a team in the development of best-in-class monetization campaigns that drive our QuickBooks business. This position will be responsible for leading a team of Lifecycle Marketing Managers in the creation and execution of campaigns across a portfolio of products that engage, retain, and delight our Small Business customers throughout their lifecycle.
What you'll bring
- Senior marketer with 10+ years of experience, including 5+ years as a people manager.
- Excellent leadership skills.
- Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels.
- Ability to manage multiple complex projects, stakeholders, and competing priorities.
- Excellent verbal, written, visual/presentation, and interpersonal communication skills.
- Strong analytical and problem-solving skills.
- Experience across marketing channels including display, email, push, and SMS.
- High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions.
How you will lead
- Lead the development and implementation of a comprehensive customer lifecycle marketing strategy for the assigned portfolio of products that aligns with the overall marketing and business goals of the organization.
- Oversee a team of Lifecycle Marketing Managers to ensure the successful execution of multiple end-to-end customer journey campaigns.
- Manage workload across products and the team.
- Remove barriers to execution.
- Identify opportunities to improve the customer journey and work with the team to design and implement new campaigns and strategies to drive engagement, conversion, unit growth, and revenue.
- Provide guidance and support to the team in the design and implementation of program test plans, including A/B split testing to optimize campaign performance.
- Develop and maintain relationships with key stakeholders across the organization, including marketing, product, analytics, and data ops, to ensure the successful execution of campaigns.
- Drive the planning and forecasting processes for the assigned portfolio of products.
- Monitor and report on the effectiveness of customer lifecycle campaigns.
- Vet and prioritize incoming requests both for the team and cross-functional partners.
- Manage performance, provide regular feedback, and set performance goals for the team to ensure that they are aligned with the overall organizational goals.
- Attract and retain top talent while developing Lifecycle Marketing Managers as future people leaders.
