Job Description
The Performance Marketing Manager will lead our marketing efforts to drive growth and engagement. The role involves developing and executing effective performance marketing strategies across various channels, including digital, print, and events, along with managing budgets to maximize returns and optimize traffic metrics through diverse platforms. Constantly exploring new avenues for innovation, this role requires collaborating closely with the management to share insights, refine strategies, and deliver impactful results.
Responsibilities
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Ensuring successful planning, execution, and optimisation for key traffic KPIs via paid, organic & own media channels.
Key Skills
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Solid expertise in campaign and channel analysis and reporting, including an experience in Google Analytics.
- Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- Open-mindedness, curiosity and strong problem-solving skills.
- Impeccable communication skills and a prior experience working on lead nurturing campaigns.
- Expertise with CRMs.
- Degree in Marketing, Business Administration or a related field.
- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Preferably should have managed a minimum of Rs 2 Lac monthly budget (or equivalent) for at least 6 months in the PPC campaign.
- Google certification is preferred.
- Should have managed a minimum 10 lacs budget per month or more.
- Should have worked with at least one of the CRMs like Leadsquared, Hubspot, Salesforce, etc.
- We need someone who possess a unique blend of skills tailored to the dynamic and people-oriented nature of the sports and fitness industry.
Skills
- campaigns
- reporting
- crm
- remarketing campaigns
- optimization
- print marketing
- digital marketing
- channel analysis
- campaign management
- social media marketing
- analytical skills
- performance marketing
- budget management
- crm management
- prospecting campaigns
- seo
- google analytics
- affiliate marketing
- event marketing
- lead nurturing campaigns
- communication skills
- multi-channel marketing
- ppc
- sports and fitness industry knowledge
- digital
