Summary
This is an exciting new role working across both the performance paid media team and the CRM team. Reporting directly into the Paid Search Specialist, the ideal candidate will support in the delivery of our Paid Media and CRM offer strategy across UK and Ireland. The role includes supporting the day to day delivery for the paid team, optimising the product feed, whilst also delivering and managing the CRM offer campaigns. This role is split between two teams within the Performance Marketing function, giving the successful candidate the opportunity to build their skills across all channels.
To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
All the details
What's In It For You
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special…
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What You'll Do
Work closely with the Paid Performance team to help source imagery to be used across all the paid channels, collating the creative and content, briefing the studio and copy team to make any amends so it’s fit for platform, and then sharing this brief with the agency.
You’ll support the Paid Performance team with delivering all paid media performance activity across UK and ROI (Paid Search, Paid Social & Display and Affiliates).
Support the Paid Search Specialist in optimising the product feed, working with other teams across the business and at the agency to fix any issues with the feed.
Work with the performance team to identify areas to test and learn within the feed, testing AI where relevant.
Deliver strategic CRM offer campaigns monthly including cross-sell, non-redeemer and lapse. You will be an exceptional planner, responsible for delivering against the CRM & Sparks offer calendar, CRM activity planner and the campaign critical path.
Support the offer campaign forecast, offer set up process with Sparks (M&S loyalty programme), customer targeting data briefs, and evaluate the weekly results.
You’ll be fully accountable for the copy, imagery, design, links, tracking, QA, scheduling and monitoring of CH offer campaigns.
Some of the tasks you can expect to be involved with include:
- End-to-end campaign management process for cross-sell, non-redeemer and lapse.
- Management of monthly supplier invoicing working across the team and with finance to ensure payments are made on time.
- Attend the weekly Campaign Implementation meeting to keep up to date on any changes to content and help responding to activity briefs and fill out PIRs.
- Learn to be confident in reporting on performance of all Paid Media channels and CRM including KPIs and budget when deputising for other team members.
- Support the wider team in the delivery of department OKR’s and with executing the testing roadmap.
Who You Are
- Strong interest and experience in Paid Media marketing and customer marketing.
- Willingness to further develop skills in Paid Media and CRM.
- Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities.
- Ability to work both as part of a team, and independently.
- Excited and proud to deliver great performance results.
- Ability to manage multiple stakeholders and confident in dealing with external agency and supplier representatives.
- Experience in using Excel, Powerpoint and Word applications.
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
