Company Overview
Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes. Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us.
Company Values
As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do! Our people:
- Are Nice!
- Are Collaborative. We’re in this together!
- Are Solution-Focused. For every problem, we’ve got a solution!
- Are Understanding. Celebrate Individual Contributors.
We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!
The Role
We're looking for a talented Senior Paid Media Executive (Senior Performance Marketing Specialist) with at least +1.5 years of relevant agency or LinkedIn Ads experience, ideally in SaaS. You will be proficient in planning, managing, and executing LinkedIn Ads paid marketing campaigns. Familiarity with at least one other platform is desirable, staying updated with the latest industry trends, and having a basic understanding of best practices will be key. Your primary goal will be to maximize ROI for Cognism.
Roles And Responsibilities
- Manage budgets on a day-to-day basis.
- Report on and analyze campaign performance.
- Share insights and knowledge with the team.
- Create new campaigns, including ad copy and creative optimization.
- Segment and target audiences effectively.
- Handle day-to-day digital marketing operations (e.g., removing filters, changing bid strategies, etc.) across all paid advertising channels, including but not limited to LinkedIn, Google, Meta, and YouTube; and report on these channels.
- Create and then automate campaign reports.
- Collaborate with our Demand Generation, Customer Marketing, and Product Marketing teams to improve the quality and consistency of campaigns.
Requirements
- Experience with LinkedIn Ads and one other channel; Google Ads, Meta Ads, or Programmatic Display.
- Experience in a similar role, preferably within a B2B SaaS organization.
- A demand generation mindset, ensuring you provide value for our prospects.
- Experience with any of the following analytics tools would be beneficial: Salesforce, Hubspot, Metadata, Cognism Prospector.
- Experience using Excel extensively is essential.
- An analytical, experimental, and data-driven mindset; this is certainly not just a placeholder requirement.
- You're energized by opportunities to learn and adopt new strategies and tactics; you're active in online communities and love asking tough questions.
- You have at least one favorite marketing tool that you can’t work without.
Benefits
- Competitive salary dependent on level of experience.
- 25 Days Holiday plus all regular holidays and your birthday off.
- Monthly Wellbeing Allowance.
- Company / department social events throughout the year typically in London.
- Work with the latest technology paradigms.
- We embrace a hybrid working culture and promote flexibility, with the successful candidate based from our London office in the Shard (1-2 days a week in the office).
Note: This role is hybrid and requires attendance at our London Bridge based office on a weekly basis. We look forward to hearing from you!
