Motorway Overview
Motorway is the UK's fastest-growing used car marketplace - our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.
Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.
The Role
The Performance Marketing Manager role sits within our dynamic, multi-disciplined marketing team & will be responsible for driving profitable new user growth & promoting the Motorway brand across our paid acquisition channels.
You'll take ownership of testing & optimisation using data-driven insights to ensure we are continually growing and evolving our campaigns.
You'll work closely with our agency partners & ad platforms to identify our biggest opportunities, collaborating with cross-functional teams to drive initiatives forwards, analysing the competitive landscape for ways to improve our strategy.
This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.
What You'll Do
- Be responsible for planning, buying, and optimising our performance marketing campaigns across various performance marketing channels, with a focus on paid social (Meta, Tiktok) to drive higher ROI from our spend.
- Support the development & execution of our paid social strategy, working with internal & external partners to identify our biggest growth opportunities.
- Own our experimentation roadmap - develop hypotheses for A/B tests and share learnings with key stakeholders.
- Work with our creative teams & partners to introduce new creatives, collaborate on creative strategy & develop breakthrough ideas to help acquire new users more efficiently.
- Monitor key KPIs & produce regular reports & presentations, sharing actionable insights & recommendations with the wider business.
Requirements
- Solid experience in paid social, with a proven track record of scaling Meta & Tiktok campaigns within agreed efficiency thresholds.
- PPC experience is advantageous but not essential.
- Knowledge of wider digital marketing channels & up-to-date on the latest privacy/ attribution challenges in the industry.
- Strong technical understanding of tracking, tagging & attribution.
- Strong data analysis skills, able to identify trends & provide actionable insights back to the business.
- Ability to work cross functionally & juggle multiple priorities, comfortable working to meet deadlines.
- A strong communicator with the ability to establish and manage internal & external relationships.
- Experience in a fast-paced growth company - a proactive self-starter, able to take ownership and drive projects forward.
Benefits
- A competitive salary.
- Stock options.
- Annual learning budget - with your learning budget, you can pay for learning experiences to support your progression.
- BUPA health insurance.
- Discounted dental through BUPA.
- Discounted gym membership through BUPA.
- OnHand volunteering membership and one paid volunteering day per year.
- Hybrid working from home (approximately 1-2 days in the office a week).
- Pension scheme.
- Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount.
- Enhanced parental leave - We offer enhanced maternity pay (26 weeks of full pay) and enhanced paternity pay (4 weeks of full pay) to eligible employees.
- Regular social events.
- Cycle to work scheme.
Equal Opportunities Statement
We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential.
We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.
We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
