About us
At GoCardless we believe bank payments are the best way to pay and get paid.
We also believe that bank account data is a powerful tool to make better, faster decisions.
We’re making it easy to use both- for businesses everywhere.GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries.
We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The role
As the Customer Growth Marketer you’ll be responsible for driving new merchants to take key actions along the length of their customer journey, from sign up to product adoption and beyond.
This critical role focuses on creating personalised, data-driven onboarding, growth and retention strategies and campaigns that ensure merchants successfully set up their accounts and continue creating payments with GoCardless.
Working closely with other Growth Marketers in the team, the customer acquisition team, the onboarding experience team, and the product team, this role ensures a smooth transition across the lifecycle building the foundation for long-term growth and engagement.
The ideal candidate will have strong experience in marketing automation, onboarding, and customer lifecycle management, with a proven ability to create tailored campaigns that guide users through the early stages of their customer journey, in a timely manner.
What excites you
- Campaign strategy and execution
- Designing and implementing multi-channel campaign flows and automations to drive activations, product and feature adoption as well as churn prevention (email, chatbot, SMS, in product messaging, paid social).
- Using personalisation and merchant data to tailor communication.
- Campaign management and optimisation
- Creating lifecycle campaigns across the key merchant milestones to drive engagement across the full customer journey (adding bank accounts details, verification, making first payments, using key features).
- In addition to running A/B tests to ensure that the campaigns and processes are set up for success and optimised.
- Cross-Team collaboration
- Working closely with the customer acquisition team, product marketing, the product team, marketing operations and your fellow growth marketers, to ensure a consistent merchant experience and handover to the next stage of the merchant lifecycle.
- Data analysis and reporting
- Tracking merchant progress through their early life journey, ensuring the experience is segmented based on their ICP, geo and other firmographic data, ensuring merchant feedback is continually reviewed to improve their journey.
- Spotting opportunities for growth in the data.
What excites us
You have proven experience in lifecycle marketing within a Fintech, or B2B environment, particularly post sign up with the goal of getting customers to use a product and become sticky.
You’ll have the following skill set:
- Marketing automation: Proficiency in using marketing automation platforms (e.g: Braze, Intercom, Salesforce Marketing cloud) to build and optimise lifecycle campaigns.
- Data-driven mindset: Strong analytical skills, with the ability to use data to drive decisions and optimise campaign performance.
- Customer-centric approach: Passion for delivering an excellent customer experience and understanding how to solve customer pain points through marketing initiatives.
- Collaboration skills: Ability to work cross-functionally with other core teams.
- Language skills: French, Spanish and/or German speaker desirable.
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover.
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy).
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level.
- Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together.
- Parental leave - to suit everyone embarking on life's great adventure.
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’).
Life at GoCardless
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission.
We make it happen, working with urgency and taking personal accountability for getting things done.
We act with integrity, always.
We care deeply about what we do and we know it's essential that we be humble whilst we do it.
Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone.
If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
- 45% identify as women
- 23% identify as Black, Asian, Mixed or Other
- 10% identify as LGBTQIA+
- 9% identify as neurodiverse
- 2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report.
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations.
In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero.
We aim to reduce our impact and to create positive change on the natural world.
Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
