Paid Media Executive

FruitBowl Digital • Full-time • Mumbai, Maharashtra, India • ₹ 240k - ₹ 400k / year • 2d ago

Overview

The Paid Media Executive plays a pivotal role in driving the success of digital marketing initiatives within the organization.

This position is responsible for planning, executing, and managing campaigns across various paid media channels to optimize performance and maximize ROI.

The Paid Media Executive must stay current with industry trends, tools, and technologies to effectively reach target audiences and achieve business objectives.

This role collaborates closely with cross-functional teams, including creative, analytics, and sales, to ensure cohesive and effective campaigns that resonate with potential customers.

Additionally, the Paid Media Executive analyzes data to draw insights and make data-driven recommendations for ongoing optimization.

Given the ever-evolving digital landscape, adaptability and a keen sense of market dynamics are essential for success in this position.

The impact of this role is significant as it directly contributes to the organization's online visibility, customer acquisition, and revenue generation.

Key Responsibilities

Campaign Management: Create, manage, and optimize campaigns on Meta, LinkedIn, and Google Ads platforms.
Data Analysis: Leverage data to track performance metrics such as CTR, CPC, conversion rates, and more, ensuring campaigns meet industry benchmarks.
Ad Setup & Pixel Integration: Set up and track ads effectively, including proper pixel implementation and troubleshooting.
Performance Metrics: Monitor, analyze, and report campaign performance to maximize ROI and achieve client/brand goals.
Market Research: Stay updated on industry standards for CTR, conversion rates, and other relevant metrics.
Communication & Collaboration: Coordinate with cross-functional teams, present campaign insights, and recommend actionable strategies.

Required Skills & Qualifications

Strong communication skills for reporting and collaboration.
Proven data-driven mindset with a knack for understanding campaign metrics and performance.
Expertise in CTR, CPC, conversion rates, and other performance formulas and metrics.
Hands-on experience with Meta Ads, LinkedIn Ads, and Google Ads platforms, including advanced ad setup.
Knowledge of pixel tracking and implementation.
Industry knowledge to understand benchmarks and set realistic campaign goals.
Minimum of 2 years of experience in Paid Media or Performance Marketing.