Senior Global PPC Manager
Job Purpose
Leading the strategy, execution, and optimization of global PPC campaigns across 121 countries in 44 languages. This role aims to drive traffic, improve ROI, and will play a pivotal role in achieving our digital marketing objectives. The PPC Manager will collaborate with global internal teams and external agencies to ensure cohesive and effective campaign performance.
Key Responsibilities
- Develop and execute Global PPC strategies to meet business objectives, driving traffic and conversions in over 121 countries and 44 different languages.
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct comprehensive keyword research and selection for global pay-per-click campaigns.
- Create compelling ad copy and continuously test ad creatives to maximize CTR and conversion rates across diverse markets.
- Monitor and analyse campaign performance data to identify trends and insights for continuous improvement.
- Implement A/B testing strategies to enhance campaign performance and conversion rates.
- Collaborate with the SEO, content, and design teams to ensure cohesive and effective marketing efforts.
- Stay up-to-date with industry trends, best practices, and platform updates to keep campaigns current and effective.
- Manage budget allocation and bidding strategies to ensure efficient spend and high ROI across various regions.
- Generate regular reports on campaign performance, including key metrics, goal tracking, and actionable insights.
- Work closely with our agency and internal team to coordinate and streamline PPC activities.
Required Skills, Experience & Qualification
- Bachelor’s degree in marketing, Business, or a related field.
- 5 plus years’ experience as a Senior PPC Manager or similar role in digital marketing, preferably with a global scope.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using PPC and analytics tools such as Google Analytics, SEMrush, Ahrefs, etc.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience managing PPC campaigns in multiple languages and markets is highly desirable.
- Certification in Google Ads is a plus.
- A confident decision maker.
- Proven experience of successfully influencing stakeholders in a matrix environment.
- Prioritises well and consistently delivers against tight deadlines.
- Team player with high level of professional integrity.
- Excellent analytical skills with a passionate attitude to problem solving.
- Strong attention to detail.
- Comfortable with ambiguity and prepared to work in an agile and flexible way.
About The Company
IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.
We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.
As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.
Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.
Carbon Neutral Workplaces
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.
Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.
Join us at https://careers.iwgplc.com/home
