Job Details

Virginia Beach, VA | Hybrid | Remote | Full-Time 60k-75k/yr based on experience | Health & Dental Insurance, Retirement Match, Paid Time Off 3-5 Years Paid Media Buying & Strategy Experience

Company Overview

Join our dynamic and rapidly growing digital marketing agency, where innovation and results drive our success. We specialize in delivering comprehensive marketing solutions that empower our clients to achieve their business objectives. We are seeking a highly experienced and strategic individual to lead our paid media initiatives and elevate our clients' performance to new heights.

Job Purpose

The Director of Paid Media Strategy will be responsible for shaping and executing the paid media strategy across various platforms, including Google Ads, Meta, and more. This role requires a seasoned professional with a deep understanding of performance marketing, who can drive results through data-driven insights and innovative campaign strategies. The Director will oversee a team of paid media analysts, ensuring that client objectives are met and exceeded while fostering a collaborative and high-performance culture.

Key Responsibilities

Develop and implement comprehensive paid media strategies tailored to client goals, ensuring alignment with broader marketing objectives.
Lead and mentor a team of paid media professionals, providing guidance and support to drive their success and career development.
Conduct regular performance analysis and reporting, utilizing data to inform decision-making and optimize campaign performance.
Identify emerging trends, best practices, and opportunities in the digital advertising landscape to keep our agency at the forefront of industry developments.
Collaborate closely with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions.
Manage budget allocation and oversee spending across paid media campaigns, ensuring efficient use of resources and maximum ROI.
Serve as the primary point of contact for key clients, fostering strong relationships and ensuring exceptional service and satisfaction.
Present strategic recommendations and performance insights to clients, clearly communicating complex data in an understandable manner.
Drive innovation within the paid media division by exploring new platforms, technologies, and strategies to enhance campaign effectiveness.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA or relevant advanced degree is a plus.
3-5 years of experience in paid media strategy, preferably within a digital marketing agency or similar environment.
Proven track record of successfully managing and optimizing large-scale paid media campaigns across various platforms.
Strong analytical skills, with the ability to interpret data, generate insights, and translate them into actionable strategies.
Excellent leadership skills, with experience managing and developing high-performing teams.
Exceptional communication and interpersonal skills, with the ability to build relationships with clients and internal stakeholders.
A deep understanding of current trends and best practices in digital marketing, particularly in paid media.
Proficiency with analytics tools, ad platforms, and reporting software (e.g., Google Analytics, Google Ads, Facebook Ads Manager).

How to Be Successful

The ideal candidate will thrive in a fast-paced, collaborative environment where strategic thinking and creativity are essential. A passion for data analysis and a results-oriented mindset are crucial for driving client success. The Director of Paid Media Strategy should embody a proactive approach to problem-solving, a strong entrepreneurial spirit, and a commitment to continuous learning and improvement.

Application

Send resume to chelsea@mixandshine.com subject line: "APPLICATION: Senior Paid Media Strategist "

Jobs in Virginia Beach, Virginia, United States

Senior Paid Media Strategist

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