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Job Overview

LastPass is looking for a Paid Social Media Manager. We are seeking a dynamic and experienced Paid Social Media Manager to join our team. The ideal candidate will a background in managing paid social media campaigns and PPC campaigns across review site listing with expertise in SaaS, PLG, and e-commerce, along with a proven track record of growing a B2B trial motion through all paid social media channels with positive ROI, low CAC and high ROI. Must have deep knowledge of advanced targeting strategies and capabilities by platform to support Trial motion, Demand Generation and ABM.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who Will You Work With?

Lead Paid Social Media and Review listing PPC strategy and performance, providing guidance and support to drive excellence and results.
Collaborate closely with internal teams, including, sales, Web and analytics, to align paid media efforts with overall business objectives.

Exciting Challenges

Paid Social Media Management: Strategically manage and optimize six-figure paid social media budgets across various platforms.
Hands on keyboard, set-up, optimizations, daily management, weekly and monthly reporting
Understand performance metrics by channel, ad type and associated benchmarks by funnel metric to guide performance
Critical understanding of how to manage all paid social budgets and performance independently
Develop and implement advanced social targeting and bidding algorithm techniques to drive low Customer Acquisition Cost (CAC) and high Return on Investment (ROI) for B2C and B2B trials and hand raisers at scale
Performance Forecasting: Forecast performance metrics by segment, audience, geography, and Cost Per Acquisition (CPA), CAC, ROI and LTV
Utilize data to guide decision-making and strategic planning to ensure return on ad spend investment
Forecast performance and identify opportunities for scaling campaigns while maintaining profitability
Creative Strategy Guidance: Collaborate with creative teams to develop high-performing creative strategies
Execute and analyze creative testing strategies to identify the best-performing ads
Optimize paid landing pages to drive peak performance and improve conversion rates
Develop and execute comprehensive paid media strategies to drive growth of B2B Trials and Hand Raisers
Stay updated on industry trends, best practices, and new technologies
Provide regular reporting and analysis of campaign performance
Implement machine learning for automated bidding and LTV

Requirements

Proven expertise in driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion
Experience in both B2C e-commerce and B2B SaaS
Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm
Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management
Proven expertise in managing six-figure cross-channel budgets and delivering measurable results
Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc.
Experience with SaaS, PLG, and e-commerce platforms
Demonstrated ability to develop and execute strategic media plans that drive business growth
Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
Exceptional communication and leadership skills
Detail-oriented with a passion for continuous learning and improvement in digital marketing

Compensation

The typical base pay range for this role across the U.S. is USD $74,500 in the lowest geographic market and up to $88,125 per year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

Why LastPass?

Market-leading password manager
High-growth, collaborative environment with inclusive teams
Remote first culture
Competitive compensation
Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Generous Parental leave
Comprehensive health coverage, dependents included
Home office setup support
LastPass families free account up to 5 members
Continuous learning and development opportunities

Additional Information

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Paid Social Media Manager

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