Job Description

Well Design Studio, a full-service branding and communications studio, is looking for a versatile and organized Digital Marketing Strategist to join our growing team. We're looking for a driven, hands-on, and creative team player who has experience creating results for clients, developing high-quality strategies, and executing content.

As a Digital Marketing Strategist, you'll support or lead the development and execution of paid and organic marketing strategies, primarily focusing on content creation for social media, blogs, and email marketing. You'll work across various industries—including nonprofits, municipalities, B2B, and B2C clients—developing content that pushes our client's brand identity and resonates with their audiences.

Responsibilities

Content Creation & Social Media Management: Develop and manage engaging, high-quality content for client's various marketing channels, including copywriting, graphics, and video creation.
Multimedia Content Development: Create strategies and produce various content types, including blogs, social media posts, infographics, newsletters, and short-form videos, to support client campaigns.
Digital Marketing Strategy & Campaigns: Design and execute comprehensive digital marketing campaigns that integrate paid ads, organic social media, and email marketing, ensuring content aligns with client objectives.
Copywriting & Brand Storytelling: Write compelling, on-brand copy for blogs, social media, websites, and email newsletters. Develop clear, engaging copy tailored to each client's audience and objectives.
Trendspotting & Innovation: Stay up-to-date with industry trends, emerging technologies, and new content formats, bringing fresh, innovative ideas to the table.
Client Communication & Support: Build strong relationships with clients, acting as a trusted advisor on all things content and marketing.
Project Management: Manage multiple content-driven projects in a fast-paced environment, balancing deadlines, resources, and budgets effectively.

Requirements

2-3+ years of relevant Marketing experience, with extra credit given to those with agency experience.
Proficiency with leveraging social media platforms and scheduling tools such as Facebook, Instagram, LinkedIn, TikTok, Sprout Social, etc.
Proficiency in digital marketing platforms and tools, including but not limited to Google Ads, Meta Ads Manager, LinkedIn Ads Manager, TikTok Business, Google Analytics, and marketing automation software.
Proven experience in executing email marketing campaigns and developing funnels to achieve marketing objectives.
Understanding of public and media relations tactics as it relates to integrated campaigns.
Experience handling large media budgets and developing insights based on campaign results
Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
Excellent interpersonal, written, and verbal communication skills for internal and client relations
Strong attention to detail and quality assurance capabilities
Self-driven and passionate
Ability to work in a hybrid schedule in Grand Rapids, Michigan.

Benefits

Health, Dental and Vision Insurance
Generous vacation package
15 paid holidays
Year-round half-day Fridays
401k with company match
Hybrid and flexible work schedule
Paid parental leave
$55k base
Commission and bonus opportunities Up to $3-$4k depending on KPI's and team goals

About Well Design Studio

We're a creative full-service agency specializing in marketing, design, and web services. We work with clients nationwide, creating strategies that get results while staying true to each client's unique story. Learn more about us at welldesignstudio.com

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Digital Marketing Strategist

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