Overview

As the Marketing Operations Director, you will be instrumental in executing Rithum's global marketing automation strategy by owning the company's marketing technology stack, managing technical campaign execution and establishing tracking & data workflows that drive marketing performance. You'll collaborate with cross-functional teams, lead a high-performing global team and manage key platforms to optimize and scale our marketing initiatives. Your expertise in B2B SaaS, advanced automation and technical marketing will empower Rithum to elevate marketing performance, streamline operations and deliver measurable results that support our growth objectives.

Responsibilities

Execute Global Strategy: Shape and implement a global marketing operations and technology structure that aligns with Rithum's business objectives– driving lead generation, marketing sourced opportunities, marketing qualified leads (MQL), marketing qualified accounts (MQA), pipeline, bookings and customer expansion.
Design & Manage Campaigns: Provide operational and strategic input by collaborating with other department leads across demand generation, ABM, brand, product and customer marketing. Build and deploy these campaigns leveraging your team and personal expertise.
Platform Optimization and Integration: Oversee the selection, integration and ongoing optimization of marketing technology platforms, ensuring seamless alignment with CRM (Salesforce), ABM (6sense), marketing automation (Marketo) and other key tools to improve the quality of campaign execution and tracking.
Inform Actionable Insights: Work collaboratively with revenue operations and data analysts to build the marketing inputs that flow into our analytics platforms and functions (MA, CRM, BI, ETL, AI), resulting in performance dashboards and informed business decisions.
Cross-Functional Alignment & Lead Mgmnt: Partner with Demand Generation, Sales Development, Sales Enablement and Revenue Operations to align marketing strategies and lead management processes, enhancing lead quality, routing and performance metrics.
ABM & Sales Intelligence: Collaborate with Sales Enablement & Demand Generation teams to help build and deliver ABM insights to sales, including account level intent signals, first party digital behavior and predictive funnel analytics.
Internal Training and Enablement: Train cross-functional teams on marketing automation tools, best practices and platform capabilities to support organizational goals.
Budget Management: Manage and optimize the marketing technology budget, ensuring cost-efficiency and maximizing return on investment.
Data Integrity, Compliance and Process: Ensure data accuracy and regulatory compliance within marketing platforms. Regularly evaluate and enhance marketing automation processes, driving scalability and efficiency across marketing initiatives and ensuring seamless operational performance.

Qualifications

Minimum Qualifications

10+ years of experience in marketing operations, ideally within global B2B SaaS environments with demonstrated success in executing high-growth, scalable strategies.
Deep hands-on experience using the following technologies: Marketing Automation (Marketo), CRM (Salesforce), ABM (6Sense).
Proven ability to execute multi-channel marketing campaigns, including email marketing, lead nurturing and customer engagement initiatives.
Deep expertise in data management, analytics and reporting with a track record of turning data into actionable business insights that drive measurable growth.
Exceptional communication, project management and problem-solving skills with a proven ability to build cross-functional relationships in a fast-paced setting.
Financial acumen with experience managing budgets and achieving ROI on marketing technology investments.

Preferred Qualifications

Bachelor's degree in marketing, business, or a related field; Graduate degree marketing, business, data/analytics, technology or a related field is a plus.
Prior experience in a private equity-backed, high-growth environment.
Proficiency in digital marketing channels such as paid social, display advertising, SEM and SEO.
Demonstrated ability to lead data integration projects using Marketo, including managing custom APIs and complex database structures.

What It's Like To Work At Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum You Will

Partner with the leading brands and retailers.
Connect with passionate professionals who will help support your goals.
Participate in an inclusive, welcoming work atmosphere.
Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
Receive industry-competitive compensation and total rewards benefits.

Benefits

Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app, MoveSpring, and Employee Assistance Program
Remote work stipend for internet, cell phone, office furniture and supplies
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.

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Marketing Operations Director

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