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‍About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

‍About The Role:‍

Bluevine is seeking an experienced and accomplished Paid Digital Media leader to manage all our Paid Media investments across Search, Social, Programmatic, Display, Video, Affiliates, and other new digital formats to drive acquisition, retention, and cross-sell efforts. The position will develop hypotheses and tests, designing campaigns while constantly measuring/optimizing for results (balancing volume needed with CAC required). Partner closely with Marketing Analytics, Website & Content, Product Marketing, Product / Dev, Business Operations, BU/GM’s, Risk, Finance, and Sales, this person will own strategy development, execution, and optimization of all paid digital media channels to beat our Customer Growth, Revenue, ROI and Profitability targets. This includes managing our CAC expectations, customer mix requirements, LTV, and payback.This position is both strategic and execution. You will also be responsible for constantly testing new channels and strategies and be proficient in multi-touch attribution, A/B testing & measurement. You'll collaborate with web development/product teams to drive acquisition funnel improvements and work with design and content teams to develop response-driving and on-brand creatives for each channel. You’ll manage growing acquisition budgets and goals while successfully meeting KPIs around Customer Acquisition Cost, Return on Investment, and lifetime value. You will also routinely present the programs and results to the cross-functional partners and convey complex information in easy-to-understand terms with straightforward actions. You will need to exhibit excellent communication skills (written and oral). You will mentor and nurture a small team of paid media marketers, create an agile test, and learn operating rhythm to drive the successful execution of strategies.

‍WHAT YOU'LL DO:

• Effectively manage and own comprehensive paid media acquisition campaigns across Search (Google), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Affiliate channels
• Understand how to reach our target customers best and create audiences by leveraging data and insights to refine strategies for optimal customer acquisition.
• Oversee the planning, execution, and optimization of paid media campaigns. Monitor performance metrics and adjust strategies to meet or exceed key performance indicators (KPIs).
• Manage and allocate advertising budgets effectively, ensuring that resources are optimally distributed across various channels and campaigns to maximize ROI.
• Collaborate with cross-functional teams to enhance landing pages, user experiences, and conversion paths to improve the effectiveness of acquisition efforts.
• Utilize data analytics tools to gather insights, track user behavior, and refine campaigns. Implement A/B & multi-variant testing and other optimization techniques to drive improvements.
• A relentless approach to optimization. A ‘turn over every stone’ kind of attitude. Constantly optimize segments, audiences, messaging, and creatives to help meet and beat growth goals.
• Stay informed about industry trends, competitors' strategies, and emerging technologies to maintain an advantage in the financial services market.
• Complete understanding of the purchase cycle, how best to leverage full-funnel multi-touch programs
• Own campaign development, setup, QA, and reporting across the channels to reach new audiences
• Support product launches, events & other enterprise initiatives via cross-channel media strategies
• Work with internal copy & design and outside agencies to develop on-brand responses driving creatives
• Collect, measure, and analyze campaign results to understand channel performance front-to-back
• Manage and nurture agency relationships to effectively execute the paid channels
• Work cross-functionally with web development, product, biz ops, business units, and sales teams to understand and improve acquisition funnel conversion and efficacy
• Own daily, weekly, and monthly channel reporting, performance metrics, and insights
• Conduct advanced customer analytics with Marketing Analytics, Data Science, and Biz Ops to understand customer behavior trends and inform them to develop new strategies
• Meet spending and volume targets while also meeting CAC, ROAS, and LTVs goals
• Constantly improve personalization, automation, and efficiency by enhancing the ad tech stack
• Build, coach, and mentor a team of paid media associates and managers
  

WHAT WE LOOK FOR:

• 10+ years of experience in paid media acquisition marketing
• 5+ years of experience leading high-performance teams
• 5+ years of experience at technology companies in the SMB or Financial Services is a plus
• Bachelor's Degree required / Advanced Degree preferred
• A proven expert in successfully using paid media to generate demand for a high-growth business
• Strong management presence and ability to guide directly and indirectly.
• Top of their game regarding Performance / Digital Marketing (SEO, SEM, Display, Retargeting, Video, Paid Social, Affiliate) & Growth Analytics (Segmentation, Attribution and Data Modeling)
• A proven performance marketing expert who keeps abreast of the latest tools, techniques, & ad technologies and is well-versed in top paid platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, Video, Audio, etc.)
• Working knowledge of marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) to drive creative, landing page, and conversion rate optimization programs
• A high level of expertise in analyzing user funnels and surfacing growth opportunities
• Strong analytical & performance optimization skills
• Expertise with business intelligence and analytical tools (e.g., Tableau)
• Hands-on experience with SQL and customer data/segmentation a plus
• Able to work in a fast-paced environment, cross-functional environment under tight deadlines
• Highly effective communicator (both written and verbal) who interacts with clarity and purpose, proactive, and who has experience interacting at all levels of the organization
• A process-driven person who has effectively managed and executed complex, multi-layer work streams in a matrix organization
• Strategic thinker who understands the big picture but can also manage the tactical details
• Strong hands-on, multi-tasking project management skills with a team-player mentality
• Passion for Bluevine, its mission, and experience marketing to small businesses
  

New Hire Base Salary Range: $128,000.00 to $156,800.00This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.

‍BENEFITS AND PERKS - for employees located in the US

• Excellent health coverage and life insurance benefits
• 401K with an immediate 3% company match
• PTO, Company Holidays, and Flexible Holidays
• Company-sponsored Mental Health Benefits, including 1:1 therapy
• Over $1,000 annually for a wellness benefit of your choice
• Monthly WFH stipend
• Generous, paid parental leave covering up to 16 weeks
• Access to financial coaches and education sessions
• Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
• Weekly catered lunches and fully stocked kitchen pantries
• Community-based volunteering opportunities

The Story:

Enspire for Enterprise is a digital marketing advertising agency that provides digital marketing solutions to franchise and enterprise businesses. We offer a full suite of digital marketing solutions and apply them based upon the unique needs of our clients. Our approach, combined with our business intelligence platform, ultimately allows our clients to unify, scale, and optimize their local and national marketing strategies.

The Position

We are looking for a digital market expert with strong leadership skills to manage paid advertising strategy and campaigns for our most valuable clients. The successful hire will be responsible to lead the paid media strategy and performance for each account and prospect by analyzing, strategizing, optimizing and reporting on the paid media performance of the campaigns for which they are responsible. In addition, the successful hire will be the in-house expert, leveraging his/her experience and expertise to ensure clients receive strong ROI from their digital marketing investments with Enspire for Enterprise. Finally, working collaboratively, the candidate will elevate the overall skill set and productivity of the Enspire for Enterprise performance team.

Core responsibilities:

Paid Media Strategy and Performance for Assigned Clients and Prospects

• Leads the paid media strategy and fulfillment for assigned accounts and prospects.
• Works with Sales and Client Services to translate client goals into digital marketing strategies and campaigns that meet brand presence, lead volume, price per lead efficiency and quality expectations for our clients.
• Ensures the creative assets (website pages, ads, promotions, video assets etc.) are aligned with the digital marketing strategy and are optimized by platform to achieve client marketing objectives.
• Ensures campaigns are set up and implemented correctly for new clients and the campaign strategy is consistent with brand and location performance objectives.
• Proactively analyzes key performance indicators that affect web traffic, lead generation, conversion for target audiences and are targeting the proper geo/practice areas, spending media budgets properly and are optimized using best practices and technology.
• Executes tests, including A/B testing, cost-benefit analysis, predictive modeling and other techniques to influence future campaigns’ results, achieve maximum ROI on campaigns.
• Initiates, develops and uses new processes and tools to improve campaign performance.
• Oversees the performance and reliability of key components of advertising campaign implementation, including call tracking lines, form fills, ad copy, website/landing pages, APIs, promotions, and reporting mechanisms.
• Defines priorities and prepared Digital Marketing Analysts to fulfill/optimize campaigns for assigned accounts.
• Acts as escalation on critical business concerns, involving executive management as appropriate.
• Demonstrates expertise and capability on client-facing performance calls, new account set-up meetings, and sales pitches.

Client Campaign Reporting and Analysis

• Develops standardized performance and campaign health reporting at brand and location level to enable timely and high-quality analysis of performance trends.
• Provides performance insights that highlight the status of campaigns, insights, operating results against targets, drivers of variance, and recommendations to improve the campaign and client satisfaction.
• Assists Client Services and Sales with market analysis, insights, and performance reports and joins conversations to discuss results and assist with managing client expectations.
• Works with Fulfillment and R&D to ensure the accuracy and reliability of Enspire reporting tools, including Centermark.
• Collects and analyzes digital/internet/website/mobile data and statistics for the Enspire portfolio to monitor and measure the performance of digital traffic tools, vendors, and processes.

Job Requirements (behavioral competencies, education/certifications, technical skills):

• Demonstrated ability to use influence to get other teams to complete quality work on time.
• Expert in Paid Search and programmatic advertising digital marketing with emphasis on optimization, fulfillment, data, analytics and reporting.
• Previous advertising agency experience a must.
• Strong ability to report on digital marketing KPIs like leads, conversion rates, traffic and engagement.
• 3+ years leading online paid media strategy for large complex customers, preferably franchise or multilocation customers
• 5+ years leading digital marketing optimization and campaign management teams.
• Proficiency in web and digital marketing analytics applications, strong database skills
• Experience evaluating online and offline marketing opportunity analyses and developing digital marketing program strategies and playbooks for customers in various industries.
• Experience of working with MS Excel, SPSS, Tableau, QlikView, Microsoft Power BI, Google Analytics, Google AdWords, Google Data Studio, Tableau, DOMO and/or other tools.
• Experience with franchise and multilocation preferred.
• Proven track record of strong technical and leadership experiences.
• Must be a great team player and collaborator.
• Must be motivated, self-driven, and demonstrate creative thinking capabilities.
• Excellent written and verbal communication skills.
• BA/BS degree/MB

Business Unit:

Enterprise Online

#Enterprise Online

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences advertising and design. Brand also supports our sponsorship, web presence, social media and market insights teams.

**Summary

**Are you eager to use your operations chops for an in-house media buying team?

Do you have a strong belief in trafficking being the foundation of all good digital media campaigns?

Have you helped implement tag taxonomies to ensure proper media measurement across digital channels?

Are you looking to drive meaningful business outcomes?

Can you see patterns in large quantities of data?

Are you interested in driving business results for top-tier Canadian brands?

Are you interested in being a part of an organization with access to the latest industry platforms and training programs, and a flexible work from home policy with awesome benefits?

If you answered ‘YES’ to these questions then this role is for you!

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to be the foundation of all digital campaigns for one of the largest telecommunications companies in the country.

We are actively seeking an Ad Operations Specialist in our Toronto office who will become an integral member of our Digital Performance team.

**Key Responsibilities

**

• Traffic creative assets across ad server, DSPs and social media platforms.
• Work with cross-functional teams to ensure data flow between DMP, DSP, ad server, and additional tools, determine Ad Ops processes and appropriate naming conventions.
• QA adherence to naming conventions for all digital marketing activities.
• Recommend and implement tagging across owned and operated properties.
• Work with vendors to ensure tracking needs are met.
• Be the point of contact on the activation team for any tracking issues.
• Support the media buying teams with operational tasks related to maintenance of digital campaigns.

**Critical Qualifications

**

• 1-2 years of experience implementing and managing ad campaigns.
• Experience with ad trafficking across multiple platforms.
• In-depth familiarity with ad servers, DMPs, DSPs, and the digital media ecosystem in general.
• Proven track record implementing and successfully interconnecting ad tech.
• Familiarity with tag management systems.
• Must be detail oriented, self-motivated and time efficient.
• Strong written and verbal communication skills in English required.
• Proficient in Campaign Manager 360 or equivalent.

**Preferred Qualifications

**

• Experience working with remote teams.
• Working knowledge of Google Analytics and Adobe Analytics platforms
• Previous experience working within an advertising agency or with a media partner.
• Passion for data, emerging media and technology.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to develop and foster relationships with media partners.

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

**Additional Information

**Position Type: ManagementJob Status: Regular - Full TimeJob Location: Canada : Ontario : Toronto

Work Arrangement: Hybrid

Application Deadline: 10/11/2023

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

**Please apply directly online to be considered for this role. Applications through email will not be accepted.

**At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Toronto

**Bell, one of Canada’s Top 100 Employers.

**414561

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

Digital Media Strategy & Buying – 30%

• Partner with Business Solutions teams to craft high level strategy and role of digital; work alongside digital team to ensure recommendations map back to strategy
• Guide team to leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
• Work with Supervisor to oversee junior team members and manage expectations with digital leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions

Relationship Management –30%

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
• Apply knowledge of current/previous clients’ specific business and relationships within the industry to enhance plan negotiations and opportunities
• Build relationships across Horizon Media departments (i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability
• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

Team Management and Delegation – 30%

• Manage and develop junior team member(s), creating growth plans and providing clear career goals
• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
• Provide education and training on best practices, media principles, and industry at large
• Participate in interview process for junior team members’ roles
• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
• Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger Digital community

Media Negotiating & Buying – 5%

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
• Act as a primary resource for team as they work through the planning process, while providing strategic guidance
• Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Reporting & Analysis – 5%

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
• Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas

Who You Are

• A strong writer, communicator and presenter
• A left and right brain thinker
• A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up their sleeves
• A crafter of relationships on behalf of the agency both internally and externally
• Passionate about the digital landscape and a desire to innovate and keep up with trends
• Excited to lead and coach team members
• An advocate for and supporter of Diversity, Equity and Inclusion

Preferred Skills & Experience

• 5+ years of experience developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
• Strong grasp of marketing principles, analytics and concepts
• Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation
• Strong experience navigating cross-department relationships

Certificates, Licenses and Registrations

There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment

There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

The Challenge

We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.

You thrive on this stuff!

As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.

What you’ll do

Over the first 6 months you will:

Manage paid media campaigns across a range of clients and industries including but not limited to financial products and services, e-commerce, urban mobility, trading, iGaming :

• Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, TikTok, The Trade Desk etc.
• Execute full funnel paid media strategies, following channel specific best practices and their measurements of success
• Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign specific targets
• Understand the process to set up tracking pixels, tags, and conversions for new and existing accounts/channels
• Report and confidently communicate account performance - providing useful insights, learnings and recommendations

Be instrumental in the success and growth of DIJGTAL and our various partnerships:

• Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels
• Collaborate with creative and content marketing teams to produce impactful high-performing ads

Ongoing

• Analyse and report on campaign performance through root cause analysis, leveraging reporting tools (internal tracker, GA4, etc.) highlighting key trends and actionable insights
• Monitor and optimize campaigns to meet account objectives and targets, keeping your eyes open for new opportunities that will aggressively scale marketing campaigns
• Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill
• Make data-driven decisions with a test and learn mindset, a little A/B testing and some multivariate experiments go a long way!
• Be disciplined with budget management, know where and when to push and leverage further opportunities - you’re accustomed to agency life and know how to work within the allocated hours optimally and efficiently
• Efficiently work with content marketing, creative, organic social teams globally to come up with unique campaign concepts and ads to take performance marketing tactics to the next level

What you want

• To walk us through your agency experience and favourite campaigns to date, why they worked, and how you could have improved on them - we know how you’re always looking to improve on that last campaign
• To be measured by your contribution with the autonomy to do your best work
• To be an integral part of an innovative design and marketing agency/product incubator with a great team (that’s us, BTW)
• Growth. You want to be in a place where you can progress? And have support to succeed? You got it.
• A fast-paced entrepreneurial environment - this is your jam!
• Flexibility and a competitive package
• 4 weeks of work from anywhere policy!
• Fun, casual, and energy rich workspace in the heart of Yaletown
• An opportunity to push the envelope, safely make mistakes, and learn from them
• Gadgets and merch! MacBook, accessories, and other DIJGTAL goodies
• An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment

Opportunity knocks – you could be our next Associate Media Director!

We’re looking to add to our roster of self-starters! We are seeking a hands-on Associate Media Director to drive innovation across our paid channels. The ideal candidate is motivated by the opportunity to shape the future of our media team. You are a team player energized to collaborate across the organization to serve various Brand and Retail strategy objectives.

As the AMD, you’ll execute the planning, investment and media measurement processes for all client media channels. You will use your knowledge of traditional and emerging media platforms and strategies to ensure a comprehensive marketing approach to media plan development. You will build and maintain relationships based on trust across all external media partners and internal departments. And you will also oversee professional growth for the team through balanced project management and using Jan Kelley tools and resources effectively.

This role is for someone who desires to lead, shape and drive audience awareness, engagement and performance for an existing Jan Kelley client. We are looking for equal parts art and science with a passion for disrupting categories and driving consumer value.

Responsibilities Include:

• Employing a keen understanding of investment and operating procedures to ensure flawless campaign execution
• Overseeing and executing activation for media plan deliverables and ensuring activation is aligned with media strategy
• Working with marketing analytics to identify/apply campaign performance insights against business outcomes
• Providing vision, direction, management and support within the marketing team
• Developing an audience-first approach based on clearly understanding business objectives
• Developing internal and external processes and cadences for streamlined and timely workflow
• Maintaining an in-depth knowledge of current media industry news and brand business (current and historical perspectives), focusing on upstream initiatives
• Driving innovation and thought leadership for modern marketing solutions

Qualifications and Skills:

• 5-8 years of integrated media planning experience (planning & buying) with strong knowledge of all channels, and a minimum of 2+ years in a management role, helping to oversee other team members and ensuring tasks are delivered on time
• Proficiency within Programmatic to run Video & Display (DV360, TheTradeDesk, Amazon DSP, Teads, etc.)
• Proficiency within Paid Social Platforms (Reddit, TikTok, Meta, Snapchat, etc.)
• Proficiency within Paid Search Platforms (Google Ads, Microsoft Ads, SA360, etc.)
• Proficiency in ad trafficking and brand safety tools (DCM, Sizmek, IAS, AdVerif, etc.)
• Proficiency in Analytics tools (Google Analytics, Adobe Analytics, Hubspot, etc.)
• Desire to work in a fast-paced environment; previous experience at an agency or a startup is preferred
• Experience with both brand and performance media strategies is required
• Self-starter with the ability to take ownership and initiative with little oversight
• Strong communication, organization and project management skills
• Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life
• Able to work well under pressure and meet tight deadlines with a strong sense of accountability
• Well organized and able to manage multiple projects simultaneously and effectively
• Analytical mindset and ability to identify data-driven insights
• Able to navigate, collaborate and influence cross-functional teams

We’re looking for someone to add to our culture and to live these Jan Kelley values: Be creative in all you do; be curious and learn fast; be courageous enough to challenge, take risks and make decisions; be a powerful force for good inside our walls and out; and have fun solving tough challenges.

Perks include Volunteer days, bonus summer long weekend ½ days, winter holiday, accommodating work schedule, WFH/hybrid model, seasonal health & wellness program, plus other rewards & recognition opportunities.

Jan Kelley is committed to having a workforce that reflects the communities in which we live and work. As an organization, we are focusing on ensuring that we recognize the unique needs and diverse talents that drive our business forward.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. No phone calls, please.

Seniority Level

• Mid-level

Industry

• Marketing and Advertising

Job Function

• Team Lead

Please note this role will be a hybrid position and will require in-office days and going to client meetings as required.

Life at Bloom

Join a growing team of Montreal’s top digital specialists. This opportunity within a fast-growing agency combines the support of company leaders with innovation, flexibility, opportunities for professional growth and a dynamic atmosphere. We’re offering long-term opportunities to serious professionals looking to develop their careers and find a great place to excel.

From humble beginnings to one of “Canada’s Great Places to Work” 15 years later, Bloom has flourished into a performance-based agency with over 75 employees on a mission to accelerate brands online using a 360° digital marketing approach. Digitally obsessed, team-focused, performance-driven, and strategically agile, the agency is looking to revolutionize the digital marketing landscape by setting new standards with respect to innovation, flexibility, transparency, and professionalism.

Bloom is currently operating on a Hybrid approach, interviews will be conducted via video conference. Some roles may require an interview in person.

Our ideal candidate

Our ideal candidate has 2 years of experience in account management, preferably in a digital marketing agency with strong communication skills.

Role Overview

You love to build lasting professional relationships with clients. As a true people person, you’ll be the primary point of contact for clients, working alongside a talented and dedicated team of Digital Marketing professionals. You’ll work with a stimulating variety of clients across diverse industries and services.

As an experienced Account Manager, you’ll get to use your exceptional organizational skills to keep track of deliverables and help ensure that the quality of work done is of the highest standards. Apply your natural curiosity to understanding client markets and how the services we offer can help their businesses thrive. Your positive and proactive mindset will allow you work closely with fellow team members to create a fertile, collaborative environment where strategic ideas and innovative solutions come to life.

Key Responsibilities

Develop Professional Relationships

• Leverage your research, creativity, communication, and relationship-building skills to foster partnerships with a diverse portfolio of clients.
• Actively work to increase client’s web knowledge by engaging them in online and on-site trainings, sharing articles, videos, etc.
• Build strong long-term relationships with clients by proactively identifying and communicating new opportunities.

Oversee Client Relations

• Conduct periodical surveys and maintain ongoing communication with clients to ensure their satisfaction and retention.

Strategy & Execution

• Work with the team to develop and present digital marketing strategies and action plans for client accounts and oversee their smooth execution.
• Prepare proposals in collaboration with specialist teams.
• Prepare reports and conduct follow-up meetings where necessary.

Project Management

• Collaborate and coordinate with all the teams working on the account to deliver the highest quality solutions for clients.
• Oversee all internal and external projects.
• Prioritize the needs of production in terms of resources, time and budget.
• Budget Management
• Define, oversee, monitor and analyze all budget & cost strategies and executions.

Knowledge and Skill Requirements

• 2 years of experience in Account Management.
• Outstanding customer service abilities.
• Experience and knowledge in digital marketing (SEM) (SEO) and/or conversion rate optimization, affiliate programs, digital display campaigns. social media web analytics, etc.) is a plus.
• Professional curiosity, resourceful, proactive and solutions-oriented.
• Excellent oral and written communication skills.
• Strong interest in the Web and its evolution.
• Discrete with a high level of professionalism towards sensitive information.
• Fluent in English (bonus for French).

At Bloom, We Offer

Benefits

• 4.5 days work week Pilot Project;
• Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• 3 weeks of vacation and 5 flex days;
• Unlimited work from home days;
• Flexible work schedule;
• Agency closed between Christmas and New Years;
• Health and Dental Insurance;
• Deferred Profit Sharing Plan and Retirement Savings Plan;
• Access to telemedicine;
• Virtual and in person team-building activities;
• Training and certifications;
• Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
• Office supplies for home office;
• Corporate discount on certain gym memberships;
• Corporate discounts on glasses, sunglasses, contacts and others.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

Perpetua’s mission is to give superpowers to anyone that sells online. We help agencies, brands, and Amazon sellers win on Amazon by analyzing large amounts of data and using AI to develop smart optimization algorithms that drive transformational sales growth.

We are currently hiring a DSP Media Manager to support our Amazon DSP services team and its growing customer base by ensuring our customers’ campaigns are set up for success and that they love Perpetua. While we’re a product company, we’ve created an in-house managed service team to support our customers on the Amazon DSP.

The DSP Media Manager will be responsible for planning, developing, and executing full-funnel DSP marketing campaigns on Amazon. You will successfully manage large, complex campaigns and lead day-to-day client engagement around e-commerce media performance and strategy. Your focus will be on setting goals and KPIs against branding and awareness efforts, leveraging both DSP and high impact mediums like STV, OLV, & Twitch to deliver for our clients and channel consumers through the funnel. You will contribute to client calls in conjunction with account teams to effectively communicate programmatic strategy, drive sales growth, and monitor campaign activity against approved budgets.

What You’ll Do:

• Act as the main point of contact for a portfolio of clients
• Execute end-to-end campaign management, including campaign setup, targeting, creative asset management, optimization, and reporting
• Continuously monitor and analyze campaign performance, identifying opportunities for optimization and making data-driven recommendations to improve key metrics such as engagement, customer acquisition and return on ad spend.
• Develop and maintain strong relationships with clients, becoming a trusted advisor and point of contact for their needs
• Provide clients with data-driven proposals and strategic recommendations for their DSP campaigns based on their business goals
• Contribute to business growth by proactively identify new opportunities to expand client’s scope and increase revenue
• Support internal teams across top tier client engagements to effectively drive our top of the funnel capabilities (e.g. STV, OLV)
• Ensure client success by effectively communicating expectations and providing ongoing campaign optimizations to meet KPIs
• Stay up-to-date on industry trends and best practices related to marketing technology and advertising

Who You Are:

• 2+ years of experience in digital advertising, preferably in a client facing role
• Experience in campaign management, specifically with Amazon Advertising, preferred but not required
• Can clearly demonstrate leading upper-funnel display client engagements
• Excellent analytical and problem-solving skills, with the ability to extract insights from complex data sets and translate them into actionable strategies
• Strong communication and presentation skills to effectively communicate campaign performance and recommendations to customers
• Ability to thrive in a fast-paced, deadline-driven environment and handle multiple tasks simultaneously.
• Attention to detail, with a focus on delivering high-quality work
• Proficiency in using analytics tools, such as Excel, or third-party platforms to extract and interpret campaign data
• Occasional travel to the US may be required

Working at Perpetua Canada 🇨🇦

🌍 Perpetua is operating in an incredible market with nearly unlimited growth potential. Our team has grown to over 250 in the last two years and we have global offices in London, Berlin, São Paulo, Tokyo and Shanghai.

🌴 Flexible time off policy

🧠 Learning and Development policy

💜 Benefits and Health Spending Account on day one

🍼 Generous parental leave program

👋 Here at Perpetua one of our values is “have presence”, we encourage team members to work in person 1-2 times per week

🍔 When in the office: daily catered lunches from Toronto’s best restaurants, unlimited snacks and drinks, Perpetua Library

The Interview Process:

Every role starts the same, an introductory call with someone from Perpetua. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Accommodation at Perpetua

At Perpetua, we are dedicated to pursuing and hiring a diverse workforce with varied experiences, perspectives and opinions. We believe diversity helps our team perform better and enables us to build an outstanding product for our customers. We are an equal opportunity employer and are committed to working with applicants requesting accommodation at any stage of the hiring process.

Please note, Perpetua does not accept unsolicited resumes.

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences advertising and design. Brand also supports our sponsorship, web presence, social media and market insights teams.

Summary

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute programmatic campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Programmatic Specialist in our Toronto office who will become an integral member of our Digital Performance team.

Key Responsibilities

• Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.
• Own campaign delivery and pacing, immediately addressing issues such as disapproved creative, delivery under-pacing, tracking and reporting issues.
• Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
• Monitor campaign’s performance and provide recommendations for improving outcomes.
• Work with the team to ensure that all documentation related to process, guidelines and best practices are organized, up-to-date and well maintained.
• Be the programmatic expert for strategy, execution, innovation and trainings.
• Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs)
• Upload and assign different creative types in programmatic platforms.
• Ensure that campaign set up follows all the checklists and guidelines recommended by the senior team members.
• Assist in the generation of campaign performance, delivery, and performance presentations.
• Review and flag any potential campaign challenges or opportunities to senior team members.
• Campaign troubleshooting related to set up and technical issues to ensure all phases of the campaign are completed on time.

Critical Qualifications

• Understanding of the dynamics of Demand Side Platforms, including DV360, Amazon, and Yahoo
• Experience with programmatic inventory suppliers
• Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
• Working knowledge of Campaign Manager 360
• Passion about working with RTB in the Canadian space (data, inventory)
• Strong proficiency in Power Point, Excel, and other analytics software
• Strong understanding of pixels/tagging for digital campaigns

Preferred Qualifications

• Working knowledge of Google Analytics and Adobe Analytics platforms
• Familiar with additional DSP’s such as Xandr and TTD
• Previous experience working within an advertising agency or with a media partner
• Passion for data, emerging media and technology
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal)
• Highly developed organizational skills with a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment
• Ability to work collaboratively as well as independently
• Ability to develop and foster relationships with media partners

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto

Work Arrangement: Hybrid

Application Deadline: 10/11/2023

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Toronto

Bell, one of Canada’s Top 100 Employers.

414560

Havas Media has an immediate position available for a Media Planner in the Toronto office.

As a Media planner you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices and a passion for seeking out new opportunities for clients. You organize/manage workflow; all media planning, analysis, trafficking and scheduling requests. To be successful, you must have a curious mindset and eager to learn, you are well organized and can multitask, and team player looking to build meaningful connections.

At Havas Media we believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.

Responsibilities:

• Work with the team (Senior Planners through Account Director) to develop integrated communication strategy for your client base.
• Leverage tools and research to develop insights and ideas.
• Planning and execution of media plans as it pertains to assignment/agreed strategy (presentations, blocking charts, Prisma trafficking)
• Work alongside specialized teams (SEM, social, programmatic) to integrate digital expertise where required.
• Managing direct vendor communications including RFP requests
• Ensure accuracy of computer input, estimates and planned data. Quality control of all components.
• Issuance of schedules, documentation, financials required to keep the project/campaign on track, on schedule and within budget for the client
• Support in financial discrepancy processing both with vendor and agency finance team
• Understanding of BCR (Budget Control Reports) to ensure quality control across client financials

Desired Skills and Experience:

• 1+ years of experience in media planning across all channels (print, broadcast, digital, social, OOH)
• Knowledge of research and media tools including MediaOcean suite of products
• Competency in digital campaign management including end to end trafficking process
• Great communication skills including verbal and written. Ability to prepare clear and concise emails and client-ready documents.
• Comfortable working in PowerPoint and excel
• Organized, accurate and attentive to detail
• Team player with a ‘can do’ attitude and demonstrated ability to follow through

Our Perks:

At Havas Canada our people come first which is why we offer a comprehensive total rewards package including:

• Centralized Downtown Office
• Hybrid work - minimum 2 days/week in office
• Work from anywhere in the world for up to 6 weeks
• RRSP Matching Plan
• Physical & Mental Health Benefits
• Dedicated Culture Committee & Diversity Team
• Growth Opportunities & Employer-Paid Professional Development
• Year-round holiday bonus days, Christmas closure, and flex-time off!
• Paid Parental Top-Up Policy
• Dog friendly office

No closed minds here – at Havas Canada, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. We do not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors. If you require accommodation during the interview process, please let us know.

This Senior Plannerat Starcom,will be a performance-media leader on a broader strategy team, whichpursues and activates against data and meaningful human insights with the goal of driving measurablebusiness outcomes. The Senior Media Planner’s key skillset includes analytical skills, mathproficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential.

Starcomhas experienced an incredible growth rate over the past years. The network hastransformed and moved at the pace of culture.

Responsibilities

• Responsible for client relationship management, project tracking and organization
• Responsible for day to day oversight on campaigns, with a particularfocus on reporting and optimization​
• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’sadvertising and media needs​
• Understanding marketing objectives and how they translate into media
• Developing an understanding of the client’s business and competitive landscape​
• Overseeing budget allocations across media resulting in strategic and effective mediaplans​
• Presenting plans to the client, and guiding planners on development and creation of strategy and decks​
• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners​
• Maintaining strong relationships with media suppliers
• Utilization and knowledge of syndicated media, research, and other data resources​
• Active ownership of internal and external status documents and meetings​
• Developing POVs​
• Collecting and managing datato ensure monthly billing is accurate and on time

Qualifications

• Understanding of the digital performance marketing ecosystem
• 2-3 years experience planning online and offline channels with emphasis on digitaland performance media
• Bachelor’s degree; degree or concentration in advertising, marketing, business administration,and communications preferred​
• Strong written and verbal communication and presentation skills​
• Demonstrated experience in negotiation
• Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines ​
• Demonstrated critical thinking and problem solving abilities​
• Strong analytical abilities & proficiency in math​
• Ability to effectively utilize media research and reporting resources​
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.

Job Title: Assistant Planner/Buyer - Universal Pictures Group

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Overview

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Downton Abbey and Promising Young Woman. Be part of the studio’s 2023/2024 blockbuster release slate with Trolls Band Together, Migration, The Fall Guy & Wicked to name just a few.

The Assistant Planner/Buyer will assist their client team in the preparation of budgets, competitive and target analysis reports, media POV’s, and media proposals. This individual will also resolve billing discrepancies.

An important part of the role is to learn and assist in the development of media plans and executions and related functions. They will assist Planner/Buyers in all aspects of the negotiating process and servicing, while developing knowledge of vendor offerings, computer and maintenance tools and research.

Your Impact

• Input and track client schedules in campaign management system
• Handle day-to-day client requests
• Secure and confirm makegoods for campaign inventory
• Review vendor contracts for accuracy
• Generate schedules where necessary/appropriate to client teams
• Assist in the preparation of PowerPoint presentations
• Analyze and prepare post-buy reports and presentations
• Prepare status updates for internal status meetings, which includes taking minutes and updating status documents
• Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
• Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
• Utilize syndicated research to help analyze the competitive landscape
• Develop agency point of views on media opportunities for submission to the client
• Input data into Campaign Management (i.e. DDS) and Ad Serving platforms
• Resolve discrepancies within the billing process

Secondary Responsibilities

• Attend client specific and departmental meetings
• Attend mandatory Agency Training
• Attend media training programs
• Attend presentations by vendors / potential vendors
• Participate in creative brainstorm sessions
• Proactively keep abreast of industry trends and share knowledge with team
• Assist in the compilation of marketing and media data to be used as support for implementation decisions
• Assist in the preparation and rationale of media recommendations and plan presentations

Skills/Attributes

Your Qualifications:

• Effective written and oral communication skills
• Demonstrates accuracy and attention to detail
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Works well in a team setting
• Thrives in fast paced environment
• Embraces agency core values
• Desire to learn, develop and progress

Experience

• College Graduate
• Relevant Internships

Knowledge

• Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
• Desire to understand the broader media landscape and its impact on campaigns and strategies

Qualities

• Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
• Thrives in team environment
• Entertainment industry experience
• Passion for movie/entertainment industry, avid movie-goer

About EssenceMediacom

EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

Reference ID: odqfofw0

ABOUT US_

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

THE ROLE_

We are seeking a motivated and analytical individual to join our team as a Planner in the client services department at Talon Outdoor. As a planner, you will play a crucial role in supporting our media operations and assisting in tactical operations for clients. This is an excellent opportunity for a highly organized and detail-oriented individual looking to start their career in the media industry.

WHAT WE’RE LOOKING FOR_

Maintain day-to-day contact for all clients to execute requests flawlessly while adhering to clients’ strategic direction

• Build and curate media plans, assisting the Senior Planner with all proposals
• Work closely with Senior Planner to manage client contact; vendor relationships; & all aspects of a campaign
• Develop POVs and provide recommendations to clients; Provide administration support to ensure seamless execution of plans
• Identify areas of opportunity for improved operational efficiency and maximize technology for the benefit of the company and clients
• Anticipate client needs by identifying areas of growth in products / services / capabilities; collaborate with Senior Planner on opportunities within client group
• Ensure process consistencies are met to achieve gold standards as set by the Supervisor and/or the Director
• Support Senior Planners, Supervisors and Directors as needed across all clients
• Negotiate buys strategically to ensure savings and meet client objectives
• Provide feedback to partners and vendors

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

Message from COO:

We are looking for a Senior SEM Specialist that can manage accounts upward of $350,000+ a month. Someone who is comfortable working with the different placements on Google including search itself, Display & Youtube. We are working with large scale home improvement companies, so a big plus if your experienced in this vertical.

We welcome all talented candidates to apply!

Role:

Senior SEM Specialist

Who We Are:

At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to scaling large-scale home improvement companies by fuelling their top-line revenue. Through our paid advertising & strategic advising, we’ve bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 50 large-scale home improvement companies across the USA & Canadian markets.

Introduction:

CDM is seeking a Senior SEM Specialist Specialist who will manage & oversee a small (yet large budget) portfolio of clients & be a part of the driving force for scaling our PPC department. You will play an integral role in growing the department with our team.

If you have a passion for scaling Google campaigns profitably; love to see growth from the seed of your strategy and implementation; love to work with a diversified client portfolio; love reading & analyzing data; building and maintaining department processes, and building high-budget campaigns that flourish from the results of your efforts… keep reading!

The ideal candidate for this role will possess extensive knowledge and experience in Search, Youtube and Display advertising and a deep understanding of consumer behaviour. You know Google Tag Manager & Google Analytics inside-out. As the ideal candidate, you have a continued attitude of “can do” by being the gold standard of a digital marketer.

Responsibilities include:

• Daily management of accounts that includes, but is not limited to, negative keywords, bid adjustments, budget management, ad creation, and more
• Optimizing accounts through external reporting & datasets
• Creating experiments in Google Ads to continually learn what is working and what is not working on our accounts
• Manage and oversee $200,000/mo - $500,000/mo in ad budget
• Monitoring daily spending to make sure we are on pace. If pacing is to underspend, make optimizations to improve performance. If pacing is to overspend, ask the client for additional ad spend, or scale back.
• Work the suite of Google products such as Google tag manager, Google Analytics, Google My Business, Google Ads Editor, Google Looker Studio & Google Search Console
• Provide new clients with website optimization suggestions to enhance conversion rates
• Build unbreakable conversion events through Google Tag Manager & Google Analytics for new clients
• Set up & maintain integrations with Whatconverts, CallRail, Google Analytics, Google Sheets, CRMs (using Zapier Webhooks), Click Funnels, etc.
• Provide analysis to cross departments utilizing Google Analytics and other discovered statistics
• Create, manage, and refine processes to engage in operational excellence for internal efficiency and ultimate client success
• Work with management to build systems and tools to report necessary data.
• Create compelling hooks, descriptions, and headlines through copywriting formulas.
• Being analytical and using the vast information presented to you to make data-backed decisions.
• The ability to look further down the funnel and make data-backed decisions based on lead quality and not the lead quantity or CPL.
• Performing audits on accounts (external and internal) to determine what optimizations can be made to improve performance.

Qualifications & experience:

• Fluent in English & located in Canada
• 3+ years experience in a PPC performance marketing role
• Managed single accounts of $250,000/mo+ in Google Ads
• Ability to clearly and effectively articulate thoughts and points with strong verbal and written communication skills
• High levels of integrity, autonomy, and self-motivation. A natural inclination to move things forward
• Proficiency in /Google Sheets for data analysis, reporting, and optimization
• High-level knowledge of the Google suite [Google Tag Manager, Google Analytics, Google My Business, Google Ads Editor, Google Looker Studio, Google Search Console, etc.]
• Highly Preferred: Team lead experience or having direct reports of 3 or more
• Preferred but not required: Team lead/managing a team of 3 or more
• Preferred but not required: Google ad campaigns for home improvement companies

Our Mission:

Helping B2C companies achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning.

CDM Benefits:

• Competitive compensation package
• Fully remote
• Flexible working schedule
• 3 weeks of paid vacation
• Group Benefits - Health, Dental & more
• Provided Macbook computer
• Home office budget
• Culture – a work environment with driven entrepreneurs who have self-purpose, encourage meaningful work, and constantly look to develop personally.
• Work abroad policy - need a new working environment? Our work abroad policy supports this.

Additional:

• Full-time, Remote
• 9 am - 6 pm EST availability
• Potential bonus compensation

Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning’s growth.

You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our Marketing Operations team, our Events team and our Brand & Content team.

Hear from your future coach:

“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/

Within 1 month, you will:

• Experience a comprehensive onboarding that includes insight into our team, culture, and product
• Collaborate with our US Paid Marketing Manager to create your 1st marketing experiments on paid channels
• Upskill on how to manage our remarketing campaigns

Within 3 months, you will:

• Own the US Demand Gen budget
• Be accountable for achieving our US SQL targets (Sales Qualified Leads)
• Work closely with the US Paid Media Manager on allocating budget across channels
• Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
• Partner with US BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
• Be the US Sales team point of contact for all marketing-related questions

Within 6 months, you will:

• Collaborate with the rest of the US marketing team (US Paid Media Manager, US copywriter, US event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
• Unlock new acquisition channels to scale demand generation in the US
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Within 12 months, you will:

• Convert the learnings from your marketing experiments into strategic insights to build the US marketing roadmap

The Skill Set

• Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
• Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
• Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
• Data-focus: you start with numbers. You’re driven by performance.
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
• Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own.
• Written communication: your written communication is structured and crystal-clear
• Experience with ABM campaigns is a plus
• Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

What We Offer

• Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈
• Benefits/Perks: Comprehensive medical, vision, and dental insurance starting your first full month 🏥 401k matching starting from day 1 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚
• Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 10 holidays 🗓 We are a remote-first organization and promote flexible work hours 🏠
• Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
• Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
• Culture: A framework that will help you make an impact - envision what’s it like to join 360Learning through our Onboarding Journey: https://360learning.com/blog/360learner-journey/ & Convexity Culture: https://bit.ly/Convexity_360L 🚀👩🏻‍💻🏆

Who We Are

360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.

360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across the US and EMEA.

Learning Includes Everyone.

In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!