Case Study: Clever Digital Marketing
What started as a single specialist hire evolved into a comprehensive talent partnership. We've now placed 10+ professionals at Clever, building out their paid search, paid social, creative, and account management teams.
About Clever
Clever is a performance marketing agency that exclusively serves home improvement companies across North America. Since 2020, they've managed $74M in ad spend, generated 400,000+ leads, and driven $350M in revenue for their clients. Based in Ontario, they specialize in data-driven lead generation across Meta, Google, TikTok, and emerging platforms.
The Challenge
As Clever scaled from managing millions to tens of millions in ad spend, they needed specialized talent who understood both performance marketing and the home improvement vertical. They required professionals who could:
- • Manage high-volume lead generation campaigns
- • Understand contractor and homeowner dynamics
- • Navigate seasonal demand fluctuations
- • Balance creative testing with performance optimization
Finding paid media professionals with this specific expertise proved difficult through traditional recruiting channels.
Our Approach
We leveraged our deep network within the paid media community to identify candidates with:
- • Home services or high-ticket B2C experience
- • Proven track records managing $500K+ monthly budgets
- • Technical expertise in lead quality optimization
- • Experience with multi-step funnel strategies
Our vetting process went beyond checking certifications—we validated actual campaign performance, tested strategic thinking, and ensured cultural alignment with Clever's data-driven approach.
The Results
Over 9 months, we've successfully placed 10+ professionals across Clever's organization:
- Paid Search: Specialists and associate directors managing Google Ads for lead generation
- Paid Social: Meta and TikTok experts, including associate directors driving lead volume
- Creative: Video editors optimizing ad creative for performance
- Account Management: Client-facing roles managing contractor relationships
Impact
- •Augmented their team across 4 key departments to support $74M+ annual ad spend
- •Uncovered specialized lead gen talent in Canada's competitive paid media market
- •90%+ retention rate demonstrating strong candidate-role fit
- •Enabled Clever to scale operations without talent bottlenecks
Client Perspective
"Paid Media Jobs understands the nuance of performance marketing. They don't just send resumes—they send people who've actually managed budgets at our scale and understand the metrics that matter. That's rare in recruiting."
Quick Facts
- Industry
- Home Improvement Marketing
- Company Size
- 60+ employees
- Partnership Duration
- 9 months (ongoing)
- Roles Filled
- 10+ roles
- Services Used
- Full recruitment, ongoing pipeline