Case Study: Montaj Digital
We helped Montaj Digital hire their first all-around paid media specialist, unlocking the founder's time to scale the business and focus on strategic growth rather than day-to-day campaign management.
About Montaj Digital
Montaj Digital is a B2B lead generation agency specializing in predictable growth for professional service firms. They work with law firms, consultancies, and financial services companies doing £1M to £10M in annual revenue. Using their signature 3-phase method (Activate, Build, Scale), they combine paid advertising, cold outreach, and multichannel marketing to generate 15-90 qualified appointments per quarter for their clients. Their tagline "Predictable Growth for Professional Service Firms" reflects their systematic approach to B2B lead generation.
The Challenge
As a founder-led agency, Montaj's biggest challenge wasn't finding clients—it was scaling operations. The founder was stuck in the weeds, personally managing all paid media campaigns while trying to grow the business. They needed someone who could:
- • Handle both Google Ads and Meta Ads proficiently
- • Understand B2B lead generation for professional services
- • Work autonomously without constant supervision
- • Think strategically about campaign performance
- • Free up the founder to focus on business development
This was their first paid media hire, so finding someone versatile enough to own the entire paid media function was critical.
Our Approach
Understanding that Montaj needed a true generalist who could hit the ground running, we focused our search on:
- • T-shaped marketers with deep paid media expertise and broad digital knowledge
- • Candidates with B2B experience, particularly in professional services
- • Self-starters who had worked in small teams or solo environments
- • People who could balance execution with strategic thinking
We specifically targeted specialists who had experience working directly with founders or in early-stage companies, knowing they'd need to navigate the unique dynamics of being the first hire in their function.
The Results
We successfully placed an all-around paid media specialist who transformed Montaj's operations:
- Dual Channel Management: Took full ownership of both Google Ads and Meta Ads campaigns
- Autonomous Operation: Required minimal supervision, allowing founder to focus on growth
- Strategic Input: Contributed to service development and pricing strategy based on campaign insights
- Perfect Culture Fit: Thrived in the fast-paced, entrepreneurial environment
Impact
- •Freed up 80% of founder's time previously spent on campaign management
- •Enabled founder to work ON the business instead of IN the business
- •Improved campaign performance through dedicated focus and expertise
- •Allowed Montaj to take on more clients without operational bottlenecks
- •Created foundation for building out a larger paid media team
Client Perspective
Finding our first paid media hire was make-or-break for our growth. Paid Media Jobs understood we didn't just need someone who could run ads—we needed someone who could own the entire function. The specialist they placed has been transformational, freeing me to focus on scaling the business while knowing our campaigns are in expert hands.
Quick Facts
- Industry
- B2B Lead Generation
- Company Size
- Small agency
- Partnership Duration
- Project-based
- Roles Filled
- 1 Paid Media Specialist
- Services Used
- Full recruitment