Case Study: Rankings.io
We placed 3 paid search specialists in just 21 days, helping Rankings.io structure their paid search team with the right talent at each level for optimal campaign performance.
About Rankings.io
Rankings.io is a specialized digital marketing agency focused exclusively on law firms across the United States. With their tagline "We get you more than rankings. We get you cases," they've built a reputation for delivering measurable results in one of the most competitive verticals in digital marketing. They offer comprehensive services including SEO, paid search, Local Service Ads, and website design, helping law firms in personal injury, criminal defense, family law, and other practice areas dominate search results and generate qualified leads.
The Challenge
Rankings.io needed to rapidly scale their paid search capabilities to meet growing demand from law firm clients. The legal marketing space presents unique challenges:
- • Some of the highest CPCs in digital advertising ($100-500+ per click)
- • Strict compliance requirements for legal advertising
- • Need for granular tracking of case quality and ROI
- • Managing campaigns across multiple practice areas with different dynamics
They needed to build a structured paid search team quickly, with specialists at different experience levels who could handle the complexity and high stakes of legal advertising.
Our Approach
Understanding the unique demands of legal paid search, we focused on finding specialists with:
- • Experience managing high-CPC campaigns ($50+ clicks)
- • Track record in lead generation for professional services
- • Understanding of conversion tracking beyond basic form fills
- • Ability to optimize for lead quality, not just volume
We structured the search to fill three distinct levels simultaneously: a senior specialist to lead strategy, a mid-level specialist for campaign execution, and a junior specialist for daily optimization and reporting. This tiered approach ensured Rankings.io could handle both strategic initiatives and day-to-day management efficiently.
The Results
In just 21 days, we successfully placed all three paid search specialists:
- Senior Paid Search Specialist: 5+ years experience, previously managed $2M+ annual spend for B2B SaaS
- Mid-Level Specialist: 3 years experience, specialized in local service businesses and lead gen
- Junior Specialist: 1.5 years experience, strong analytical skills and Google Ads certified
Impact
- •Created a fully structured paid search team in under a month
- •Enabled Rankings.io to take on 15+ new law firm accounts
- •Reduced campaign management bottlenecks by distributing workload effectively
- •Improved campaign performance through specialized expertise at each level
Client Perspective
Paid Media Jobs understood exactly what we needed for legal paid search. They didn't just find people who knew Google Ads—they found specialists who understood high-stakes lead generation. Having the right mix of senior strategy and junior execution has transformed our paid search operations.
Quick Facts
- Industry
- Legal Marketing Agency
- Company Size
- 25+ employees
- Partnership Duration
- Project-based
- Roles Filled
- 3 Paid Search Specialists
- Services Used
- Full recruitment