Job Description

Job Title: PPC Executive
Location: Chandigarh, India
Department: Marketing
Reports To: Chief Operation Officer
Job Type: Full-Time

About Us

Tru is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions. At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

Position Overview

We are looking for a PPC Executive to manage and optimize our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will have a proven track record of success in creating and implementing effective PPC strategies to drive traffic and generate leads or sales. The PPC Executive will play a crucial role in maximizing the return on investment (ROI) from our digital advertising efforts.

Job Location and Address

This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Responsibilities

Develop and implement comprehensive PPC strategies to achieve business goals.
Conduct keyword research, competitor analysis, and market trends to optimize campaign performance.
Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.
Create and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.
Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.

Budget Management

Set, monitor, and manage advertising budgets to ensure efficient allocation of resources.
Track and report on key performance indicators (KPIs) to demonstrate the impact of PPC campaigns.
Generate regular reports on campaign performance, providing insights and recommendations.
Utilize analytics tools to assess user behavior and identify opportunities for improvement.

Stay Updated on Industry Trends

Stay abreast of industry trends, best practices, and emerging technologies in the PPC space.
Recommend and implement new strategies and features to enhance campaign performance.

Requirements

Minimum 3+ years of experience in PPC - Pay Per Click.
Proficiency in Analytics tools like Google Analytics.
Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience as a PPC Executive or in a similar role.
In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.
Strong analytical skills with the ability to interpret data and make actionable recommendations.
Excellent communication and collaboration skills.
Certification in Google Ads or other relevant platforms is a plus.

Application Instructions

If you are a results-driven PPC professional with a passion for digital marketing, we invite you to apply for this exciting opportunity at TRU. Join us in shaping the future of our digital advertising efforts and contributing to the success of our dynamic team. Apply today by submitting your resume and a cover letter detailing your relevant experience and achievements in PPC management.

Tru India

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