Job Overview

Zambezi’s media division, Scale by Zambezi, is seeking a Paid Social Strategist to join our growing team. Scale is a modern media practice that believes in creative media backed by data. The Paid Social Strategist role is to live deeply within social platforms, supporting the day-to-day operational success of the paid social activations. This person will be the executional lead in implementing, activating and optimizing campaigns, while collaborating with internal teams to support client business needs. Candidate must be located within the greater Los Angeles area.

Responsibilities

Campaign Strategy & Planning (15%)

Develop paid social media strategies with AMD that align with client goals and objectives
Research and identify audience insights, emerging trends, and platform innovations to inform campaign strategies
Stay informed of available placements and formats across platforms to recommend solutions
Partner with cross-functional teams to integrate paid social strategies into broader media plans

Execution & Optimization (50%)

Setup the end-to-end execution of paid social campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
Monitor campaign performance and provide data-driven insights for optimization to meet or exceed KPIs
Ensure proper tracking, tagging, and reporting are in place for accurate performance measurement
Optimize campaigns based on performance

Reporting & Analysis (25%)

Prepare regular performance reports, highlighting key learnings, successes, and opportunities for future campaigns
Contribute to client presentations by building out slides to showcase paid social strategies, performance insights, and recommendations

Collaboration & Communication (10%)

Work closely with internal teams to align on campaign deliverables and timelines
Serve as the day-to-day point of contact for paid social activation and troubleshooting
Build strong relationships with platform representatives and media vendors to stay ahead of industry developments

Requirements

1-2 years experience, specifically in Paid Social
Must have hands-on, executional experience in-platform - setting up and launching campaigns, managing budgets, and implementing optimizations
Meta required. TikTok, LinkedIn, Pinterest, Snap and others are optional.
Advanced knowledge of Meta Business Manager: Ads Manager and Events Manager (Pixel & CAPI), Meta Business Suite, Meta Blueprint
Experience with performance marketing (specifically in e-commerce, lead gen, B2B), a plus
Knowledge of Google Analytics/Omniture and Facebook/Instagram/Amazon/Affiliate platforms, a plus
Excellent data analytics skills
Passionate about staying ahead of the curve in social media trends, tools and innovations
Self-starter, able to work with a high level of independence
Strong ability to prepare presentations and share with internal stakeholders
Strong communication skills
Knowledge of digital and planning & buying
Advanced software knowledge of core programs such as Google Suite, MSOffice applications (Word, Excel, PowerPoint)

Salary & Benefits

The salary range for this position is $60-70K. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the candidate’s depth of experience and qualifications in relation to the job description and the actual job duties of the role. In addition to salary, we also offer comprehensive benefits (covering 100% medical, dental, vision and offer open PTO, and more). The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles to find the right candidate for Zambezi.

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Paid Social Strategist