Description
Position at Mindshare
Overview of job Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Trading Analytics to join our team. This is a high-impact role where you will help shape the future of media trading analytics, drive strategic insights, and deliver measurable results for the largest advertiser in India, Unilever India. As a Senior Director, you will lead data that drives decision-making, collaborate with internal and external stakeholders, and stay ahead of the ever-evolving media landscape. Your expertise will directly influence buying strategies, trading projects, and client deliverables, making you a key player in our mission to innovate and excel in media trading solutions.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Lead – Trading AnalyticsKey responsibilities
As the Senior Director – Trading Analytics, you will:
- Strategic Leadership
- Stay ahead of the latest trends in the media landscape and their implications to inform and refine buying strategies across all media channels.
- Lead the development of trading strategies that align with client goals and market opportunities.
- Contribute to thought leadership by creating POVs, whitepapers, and insights on the evolving media landscape.
- Data Analysis & Insights
- Lead data analysis efforts to provide actionable insights and strategic input for trading projects.
- Deliver high-quality client deliverables, including viewership and competition analysis, trading reports, and reviews.
- Collaborate with internal teams to identify and deliver media insights that improve business outcomes for clients.
- Stakeholder Management
- Build and maintain strong relationships with clients, acting as a trusted advisor on media trading and analytics.
- Manage stakeholders at the client media end, ensuring alignment and satisfaction.
- Team Collaboration & Mentorship
- Serve as the go-to expert for teams on the media landscape, providing guidance and mentorship.
- Work closely with cross-functional teams to drive innovation and deliver results.
- Tools & Technology
- Utilize industry-leading tools and software for planning, audience research, and measurement, such as BARC, Yumi, IRS, TGI, and MAP, to develop impactful media solutions.
Key Focus Areas
- Strategic Impact
- Media Trading Efficiency: Track & plan improvement in inflation efficiency on TV
- Market Insights: Deliver actionable insights or reports that directly influence client strategies or trading decisions.
- JBP management of Trading partners: Track & recourse partner JBPs to help improve client outcomes.
- Client Success
- Client Deliverables: Ensure 100% on-time delivery of all client-facing reports, insights, and trading reviews.
- Data & Analytics Excellence:
- Tool Utilization: Achieve adoption of advanced analytics tools & automation to enhance decision-making.
- Data-Driven Decisions: Demonstrate instances per quarter where data-driven insights directly lead to measurable improvements in trading outcomes.
- Team Leadership & Collaboration
- Cross-Functional Collaboration: Successfully lead or participate in cross-functional projects per quarter, ensuring alignment with broader organizational goals.
- Financial Performance
- Cost Savings: Identify recovery from long tail partners that result in cost savings annually.
- Thought Leadership
- Industry Contributions: Publish internal whitepapers, POVs, or case studies to position the team as a leader in trading & landscape analytics.
- Operational Excellence
- Process Optimization: Identify and implement process improvements to streamline trading analytics workflows.
What you’ll bring:
To excel in this role, you should have:
- Expertise in Media Analytics: Proficiency in industry software and tools for planning, audience research, and measurement.
- Analytical Skills: Strong ability to analyze and evaluate data, with attention to detail and accuracy in output.
- Stakeholder Management: Proven experience in managing client relationships and internal stakeholders effectively.
- Communication & Presentation Skills: Excellent interpersonal communication and presentation skills, with the ability to influence and persuade.
- Time Management: Strong organizational skills with the ability to handle multiple projects simultaneously.
- Proactiveness & Innovation: A proactive mindset with a passion for innovation and problem-solving.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
