Description
Company Overview:
One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.
Why Join Us?
At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:
- Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech.
- Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths.
- Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact.
- Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health.
- High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success.
About this role
We are seeking a dynamic and results-oriented Marketing Manager to join our team. The ideal candidate will play a critical role in driving our lead-generation efforts, managing creative campaigns, and supporting recruitment initiatives. The Marketing Manager will have expertise in managing digital and traditional advertising platforms, including Facebook, Meta, Google Ads, TikTok, and billboards.
Requirements
Main Responsibilities
Lead Generation:
- Develop and execute effective lead generation strategies to support business growth.
- Optimize campaigns to maximize ROI and improve conversion rates.
- Utilize analytics tools to track, measure, and report on lead generation performance.
Creative Campaign Management:
- Oversee the creation and implementation of compelling marketing campaigns across multiple platforms.
- Collaborate with graphic designers, copywriters, and other creative professionals to ensure cohesive messaging.
- Stay updated on industry trends to bring fresh and innovative ideas to campaigns.
Recruitment Marketing:
- Support the HR team with marketing strategies to attract top talent.
- Design and manage campaigns that highlight company culture and job opportunities.
- Leverage social media and digital platforms to engage potential candidates.
Digital Advertising:
- Manage and optimize ad campaigns on platforms like Facebook, Meta, Google Ads, and TikTok.
- Ensure alignment with overall marketing goals and budgets.
- Monitor campaign performance and adjust strategies as needed.
Traditional Advertising:
- Plan and oversee traditional advertising initiatives, including billboards and print media.
- Coordinate with vendors and external partners to ensure timely and effective execution.
Analytics and Reporting:
- Analyze data from campaigns to assess effectiveness and identify areas for improvement.
- Present findings and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing, with a focus on lead generation and advertising.
- Proficiency in managing digital advertising platforms (Facebook, Meta, Google Ads, TikTok, etc.).
- Experience with traditional advertising methods (billboards, print media).
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment.
- Fluency in Spanish and English is highly preferred.
- Ability to work on-site and full-time
- Advanced English
Benefits
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to make a significant impact on our company’s growth and success.
OPF is an Equal Opportunity Employer (EOE) and takes great pride in building a diverse work environment. Qualified applicants are considered for employment without regard to age, race, religion, gender, national origin, sexual orientation, disability, or veteran status.
