Description
Position at EssenceMediacom
Account Manager – Comms Planning
Overview of role
We are looking for a passionate and enthusiastic Account Manager to work with us on Müller. This role will play an integral part on the account, leading and supporting in the delivery of innovative campaigns across all media channels. The successful candidate will work across the entire campaign lifecycle – planning, activation and evaluation – to develop their strategic planning and account management skills. In this role you will work on interesting and diverse briefs that require multi-channel planning, producing brilliant audience insight and source of growth work to deliver breakthrough campaigns for the FMCG industry.
As one of the nation’s favourite dairy brands, and the largest milk supplier and distributor in the UK, Müller is a household name with iconic product ranges from Müller Corner Yogurts to Frijj flavoured milk. In this role you will broaden your planning experience by helping to grow the famous Müller brand and its sub-brands in the Chilled Yogurt & Potted Desserts and Flavoured Milk categories.
Reporting of the role
This role reports to the Senior Associate Director on Müller.
3 best things about the job
- The People: You will be part of tight-knit, dedicated team who are very supportive of one another and love what they do
- Your development: Your learning and development ambitions are important to us and we will work with you to achieve these
- The work: You will work as an extension of the clients’ media/marketing teams to deliver breakthrough work that you can be proud of
Measures of success
In three months, you would have:
- Mastered the account fundamentals and ways of working between the different teams involved in planning, activating, and evaluating campaigns
- Started to build good working relationships with our specialist activation teams across each channel
- Taken ownership of the annual plan, updating as required and owning the PO trackers; liaising with the specialist activation teams on any changes
- Taken ownership of some weekly client status meetings/calls
- Taken responsibility for competitor reporting, working with junior team members to deliver
- Taken responsibility for econometrics data reporting, working with our specialist activation teams to deliver
- Taken responsibility for insight work for new briefs, working with junior team members to deliver, and supported the team across the end-to-end campaign planning process (planning, activation and evaluation)
In six months, you would have:
- Developed a good working relationship with our junior media/marketing clients
- Added valuable contributions in the client meetings you own or support in, demonstrating your media knowledge and expertise
- Developed strong working relationships with our specialist activation teams
- Owned the end-to-end campaign planning process (planning, activation and evaluation) on small/medium sized briefs in an independent way, with line manager support
Responsibilities of the role
- Build strong working relationships with other EssenceMediacom departments and functions
- Understand all aspects of how the agency makes money, from finance procedures to additional services. Contribute towards new business work. Reduce debt to zero
- Develop and present strong responses to client briefs and work closely with other EssenceMediacom departments and functions to activate and evaluate the campaigns
- Build strong working relationship with the clients and creative agency, to become a trusted partner
- Understand the competitor landscape – become the category expert
- Provide inspiration for the team from related and unrelated competitors
- Develop understanding of the media landscape, the different EssenceMediacom functions and how we do business and make money
- Active participation in agency-wide planning initiatives
What you will need
- To be passionate about Communications Planning with an appetite to learn and develop, and demonstrate this by participating in planning initiatives
- An ambition to work as part of a tight-knit team and to contribute to the team culture of open communication, to enable learning and development of all our planning skills
- A thirst for learning about technology, trends, media, people, brands and the industry
- Self-motivated; an ambition to make the ordinary extraordinary
- Excellent organisational skills, meaning you are adept at managing a diverse workload and are able to appropriately prioritise tasks
- An ability to delegate, as well as manage both upwards and downwards
- Empathetic and self-aware
- Calm under pressure
- A keen interest in understanding the client’s business and the challenges they face
- Accurate verbal and written feedback and instructions
- Positive, proactive approach to problem-solving
- Ability to translate information clearly in PowerPoint and develop a way of story-telling through presentations
- Enjoy presenting, story-telling, and influencing others
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*
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