Head Of Strategy

EssenceMediacom • Full-time • Melbourne, Victoria, Australia • 5d ago

Description

Position at EssenceMediaCom

Purpose of Position

To lead world class, evidence based strategies that deliver real business outcomes for the allocated client patches (+ new business pitches).

The role aims to be both consultative, offering higher end, ‘up-stream’ strategic thinking to clients, as well as having the ability to land strategic thinking firmly in media and communications.

To create the measurement frameworks for business, marketing and media KPIs.

To lead, manage and nuture a small team of high performing strategists.

Drive understanding, adoption and implementation of EM proprietary tools in the development of strategy across the agency.

Facilitate training and development that meet the needs (today and future) of the strategy community at EssenceMediacom.

Collaborate across functions and specialisms to create a more integrated and end to end strategy and planning product – understanding how a strategy impacts planning is critical in this role.

Elevate reputation of EssenceMediacom’s strategic offering through industry-related thought leadership panels, making best-in-class strategy the norm and showcasing our work through awards programmes.

Direct reports:

1 Strategist, based in Melbourne.

Responsibilities

Weekly WIPs with team + all directs individually

Action plan setting & tracking

Training & skillset development

Personnel growth plan development

Ongoing guidance on all client deliverables

Resource planning at national level

Retention planning

Hiring

Product

Ongoing strategic dev and QC-ing on major client briefs in your patch.

Development of the national ‘strategy product plan’ (in conjunction with CSO)

Integration of Planning and Strategy products

Ongoing product innovation and new product development

Ongoing product innovation for the new business pitching

Client

Direct relationship ownership with the Media Heads / CMOs of the top-5 clients

Thought leadership seminars / presentations to senior client stakeholders

Commercial

Collaboration with MD and CPs in tracking / delivering their numbers as per the QRF

Collaborate with ExCo in landing all new business pitches

Culture

Work with the CSO to be be the glue between Strategy and planning communities, bringing them together both as experts, as well as colleagues

More about you

Direct / hands-on understanding and expertise of the agency’s 4A process

Ability to seamlessly combine thought leadership with hard practitioner’s perspective

Ability to elevate all strategic products in collaboration with the global network

Ability to translate strategy into channel planning.

Apply now and send your CV via the link!

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