Company description
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
OverviewThe VP Head of Growth is a visionary, natural leader, who prioritizes and leads all new business strategies for the agency.
- Proven track record of engaging and growing her/his/their agency’s roster of current and net new clients plus revenue with senior client executives who are the decision-makers of digital marketing, marketing transformation, marketing technologies, or integrated marketing for stand-out brands
- Responsible for all agency marketing & PR efforts
- Provide the strategic direction to the business development team that will drive qualified leads into the new business pipeline
- Business development, financial management rigor, smart prospecting, pursuit prioritization and mapping
- Honing a tailored marketing strategy, optimizing pitch approach, crafting clear narrative showcasing creative, data, and technology
- Instilling a win or learn mentality amongst his/her/their team
- Accountable tracking of progress against plans and budgets, and creating a culture of aggressive growth within the agency
- Responsible to help close new business deals after initial meetings with potential new clients
- Represents and sells-in the full suite of Arc capabilities and other services that are offered across Publicis Groupe
- Ability to collaborate in broader Publicis Groupe pitches involving multiple agencies (Power of One)
- Must be an expert in not only the clients of today but where the industry was yesterday and where it is expected to be tomorrow
- Drives holistic marketing that raises the awareness of key executives, work, capabilities, thought leadership, etc
- Builds a library of selling assets and best practices
- Cultivates business relationships through networking, industry events and outbound marketing
- Accountable for win/loss ratio and healthy business development financials
- Develops a relentless, collaborative, unbeatable business development team
- Creates the culture of learning, honing, and optimizing to drive growth
- Builds a library of selling assets and best practices
Qualifications- Minimum 12+ years of agency growth experience and a successful track record pitching and closing clients
- Successful track record (at least 12-15 years) of building business for a creative agency. Ideally with shopper marketing/creative commerce.
- Proven experience in building and leading a cross-functional team in the pitch/business development process
- Ability to reach across the cross-functional aisles and the various capability groups across the organization to drive more wins
- Ability to coach and mentor junior business development and account management team members
- Ability to collaborate with and inform a centralized new business infrastructure for Publicis Commerce (grouping of commerce agencies within Publicis Groupe)
- Ability to understand macro business issues and articulate value generating opportunities supported Arc capabilities
- Self-motivated, can juggle multiple initiatives, and work well in a fast-paced environment
- Needs to be a storyteller, and be able to empathize with clients, to make real, genuine connections
- Dynamic, persuasive presence with outstanding communication skills. Best of the best in “commanding the room,” reading and knowing the target audience. Demonstrated ability to take a consultative approach to engaging with C-level agency marketing or marketing transformation executives
- Success-oriented, self-motivated, resilient, resourceful operator
- Excellent problem-solving skills and skilled at working effectively with matrixed, cross-functional teams
- Excellent collaboration skills in building relationships with delivery and client success team
- Outstanding writing and presentation skills
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $146,490.00 - $210,420.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/24/2025.
