Media Director

GRO • Full-time • Remote (Boston, Massachusetts, United States) • 3d ago

Description

ABOUT THE COMPANY

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems.

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. We have a track record of driving measurable results and best-in-class multi-channel marketing solutions.

About the Role
We are seeking a dynamic and experienced Media Director to lead our marketing initiatives in the B2B technology and cybersecurity space. This role is pivotal in driving demand generation, brand awareness, and measurable outcomes across diverse media platforms. The ideal candidate will have deep expertise in digital media strategy, performance marketing, and integrating marketing efforts within a complex B2B environment.

Key Responsibilities

Strategic Media Leadership: Develop and implement multi-channel strategies and media plans that align with business objectives and effectively reach target audiences in the B2B technology and cybersecurity sectors.
Campaign Management: Oversee the planning, execution, and optimization of campaigns that drive demand at all stages of the funnel, ensuring alignment with sales and revenue goals.
Budget Management: Develop and manage media budgets across campaigns, partners and tactics.
Agency Collaboration: Lead relationships with external agencies to leverage their expertise in demand creation, programmatic advertising, and specialized platforms. Agency experience is preferred to ensure seamless execution and communication.
Media Buying & Platform Expertise: Identify, evaluate, and establish relationships with media vendors, publishers, programmatic tools, and platforms to effectively build and optimize campaigns targeting IT decision-makers, security professionals, and other high-value personas.
Data-Driven Decision Making: Analyze key performance metrics (KPIs) such as Cost Per Lead (CPL), Cost Per MQL, and pipeline ROI to continuously optimize performance, assess effectiveness, and inform future strategies.
Content Integration: Partner with content and creative teams to ensure media plans effectively support messaging strategies and brand narratives.
Marketing Technology Integration: Work with the marketing operations team to ensure seamless integration of marketing tech stacks, ad platforms, and attribution tools to maximize the impact of campaigns.
Team Development: Mentor and develop a team of media professionals, fostering a culture of innovation, accountability, and excellence.

Requirements

Experience: 7+ years in media strategy, digital advertising, or performance marketing, with experience in B2B technology and cybersecurity.

Agency Background: Preferred experience working in or managing relationships with media or marketing agencies.
Technical Expertise: Deep understanding of demand creation and capture channels, ad platform capabilities, and how to build and target audiences effectively.
Analytical Skills: Proficiency in data analysis tools, marketing attribution models, and developing actionable insights.
Communication: Exceptional verbal and written communication skills, with the ability to present complex strategies to stakeholders.
Leadership: Proven track record of managing and growing high-performing teams.

Why Join Us
This role offers the opportunity to shape how innovative marketing strategies drive results in the rapidly evolving technology and cybersecurity industries. If you’re passionate about leveraging data, creativity, and strategic thinking to solve complex marketing challenges, we’d love to hear from you.