Role Overview
Step into the vibrant world of The Lab as a Paid Media Specialist, where your data-driven approach and strategic insight will directly shape the online presence of our diverse client portfolio. In this crucial role, you'll be the architect of compelling social media content, harmonizing client vision with innovative digital storytelling. You'll partner with Account Managers to craft and implement bespoke social media strategies, ensuring cohesive and impactful brand messaging across platforms. If you're eager to dive into a role where your creativity meets data-driven strategy in the fast-paced realm of social media marketing, we're excited to meet you.
Role Description
This is a remote contract position for a Paid Media Specialist. The role involves planning, launching, and optimizing cost-effective Google Ads, Meta, and LinkedIn campaigns with a (Jr.) Account Manager. Your goal will be to increase website traffic, generate leads, and improve brand awareness for our clients. In addition, the successful candidate will collaborate with the content team to ensure landing pages are optimized for maximum conversion rates and assist the team in decision-making.
Essential Requirements
- Minimum of 3 years of experience managing Google, Meta, and LinkedIn campaigns
- Proficiency in keyword research tools and Google Analytics
- Strong analytical skills to interpret data and make data-driven decisions
- Experience with bid management and budget allocation
- Ability to write compelling ad copy in English that drives click-through rates and conversions
- Remote work capability and autonomy
- Availability to meet and communicate with clients or team members as needed between the hours of 7 AM and 5 PM (COL time)
- A passion for staying ahead in the dynamic field of digital advertising
- Excellent problem-solving skills and a proactive mindset
Additional Information
We welcome your application if you meet these requirements and are ready to join The Lab's dynamic digital marketing team!
