Manager, SEM

The Guitar Center Company • Full-time • Westlake Village, California, United States • $140k - $500k / year • 3w ago

Position Overview

We seek a results-driven and highly skilled Manager, SEM (Paid Search), to lead our paid search campaigns and strategy. In this role, you will oversee the development, execution, and optimization of our SEM campaigns across various platforms, including Google Ads and Microsoft Ads. Your goal will be to grow e-commerce sales while maximizing ROI through innovative and data-driven SEM strategies.

Key Responsibilities

Strategy Development

Create and implement comprehensive SEM strategies aligned with company goals
Target key audience segments to drive high-quality traffic and sales

Campaign Management

Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
Monitor and adjust messaging, keywords, bid strategies, budgets, and targeting to achieve performance goals

Performance Analysis

Constantly analyze campaign and site performance to identify opportunities for growth and improvement
Provide actionable insights and recommendations to enhance campaign effectiveness

Keyword Research

Conduct in-depth keyword research to identify new opportunities
Refine existing keyword strategies
Utilize tools such as Google Keyword Planner and SEMrush to support research efforts

Targeting

Identify opportunities to improve performance by leveraging CRM data
Utilize advanced audience segmentation techniques

A/B Testing

Design and execute A/B tests for ad copy, landing pages, and other campaign elements
Optimize performance and identify incrementality opportunities

Collaboration

Work closely with the e-commerce and creative team
Develop compelling messaging and new performance-driven landing pages that align with campaign objectives and drive sales

Budget Management

Oversee budget allocation and expenditure for SEM campaigns
Ensure optimal resource use and cost efficiency

Reporting

Prepare and present regular performance reports to stakeholders
Highlight key metrics, trends, and actionable insights

Industry Trends

Stay current with industry trends, best practices, and changes in SEM platforms
Ensure our strategies remain cutting-edge and effective

Experience Required

Bachelor’s degree in Marketing, Business, or a related field
An advanced degree or certification (e.g., Google Ads Certification) is a plus
Proven experience (typically 5+ years) managing Search and PMax campaigns with a track record of delivering measurable results
Strong knowledge of SEM platforms and tools, including Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and other relevant tools
Demonstrated expertise in performance analysis, campaign optimization, keyword research, and testing
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication skills, with the ability to present insights and recommendations clearly to both technical and non-technical stakeholders
Experience managing budgets greater than $500K a month and allocating resources effectively
Identifies opportunities to improve performance by leveraging CRM data and advanced audience segmentation techniques
Collaborative team player able to effectively build consensus around program vision and drive initiatives to completion through partnership with diverse constituents

Why Guitar Center?

Here's just some of the rewards:

For our employees who are musicians, we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour!
Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options

Pay Rate

$140,000 - $150,000/yr depending on background and experience

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors

The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Application Process

Love this gig and want to apply? Send your resume and cover letter today along with salary expectations!

Equal Opportunity Employer

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws.

All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.

All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.

Related Jobs

Manager, SEM

The Guitar Center Company • Full-time • Westlake Village, California, United States • $140k - $500k / year • 3w ago

Paid Search

3w ago

Apply

Insomniac - Social Media Coordinator

Live Nation Entertainment • Full-time • Calabasas, California, United States • $20 - $24 / hour • 1w ago

Paid Social

1w ago

Apply