Demand Generation Manager

Act-On Software • Full-time • Portland, Oregon, United States • $80k - $95k / year • 1w ago

Company Overview

Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are looking for a passionate Demand Generation Manager. The ideal candidate has experience managing marketing campaigns across a number of different channels in an organization geared for high-growth with a focus on paid media. This role offers the opportunity to execute and measure marketing campaigns across various channels, partner closely with sales to help build pipeline and win more deals, and be creative with your approach in a mature industry that is ripe for disruption.

What You’ll Be Doing

Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
Own the success of our Paid Media (SEM display, paid social media, etc) digital demand gen efforts
Create demand generation content across multiple mediums target prospects throughout the lifecycle
Identify new markets and advertising tactics to encourage business growth
Execute paid ad programs that produce increased engagement rates that are consistently above industry standards and drive customer satisfaction
Continuously monitor and seek opportunities to improve campaign effectiveness
Work with the content team to ensure content is optimized, distributed and targeted to new and existing prospective buyers with an eye on expanding market reach
Work with the creative team to build key PPC landing pages for both branded and non branded terms/targets, offers and messaging to help support pipeline and campaign objectives while using Act-On’s software
Develop a deep understanding of the marketing automation space and Act-On, leading to content contributions that fit into the Act-On narrative
Work directly with BDR teams to ensure they are educated about active campaigns and understand how to best follow-up with leads to drive up conversion rates
Establish and track budget expenses across various marketing programs to ensure we are on-budget
Compile and report results of marketing efforts using various systems - such as Salesforce.com and Tableau

Who You Are

5+ years of software marketing experience across a broad range of paid channels
3+ years of Google Ads experience
3+ years experience driving successful social ad campaigns
Highly motivated energetic self starter, passionate about martech who thrives in a high-growth organization
Proven experience contributing to demand generation, digital marketing and campaign efforts
Strong ability to understand marketing metrics and how to take this data to drive more effectiveness
Able to analyze and evaluate business issues; and document business and go-to-market plans
Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills
Excellent interpersonal skills with the ability to work with others within the marketing team as well as cross-functionally

What We Offer

Generous Medical, Dental and Vision Benefits
Flexible time off
Unlimited access to LinkedIn Learning
Monthly wellness allowance
Monthly commuter allowance
Stock Options and 401k plan with discretionary matching
Flexible Spending Accounts for health and child care
EAP access for you and your immediate family
3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
Paid time off to volunteer
Disability Insurance
Life Insurance

Compensation

The anticipated annual compensation for this position will be $80,000-$95,000. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.

Culture

Our values are active guidelines we attempt to live by every day — Put People First, Be Yourself, Do Your Best (Together), and Make It Better. We are working to ensure that all our people feel seen, respected, supported and connected at work, and we celebrate our differences for all the ways they make us stronger together.

In the spirit of those values and beliefs, we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status. If you have a disability or special need that requires accommodation, please let us know.

Don’t meet every requirement? Statistics show that women and people of color are unlikely to apply to jobs unless they are 100% qualified, which is rarely the case for anyone. So, let’s change that statistic! We strongly encourage individuals from minoritized groups to apply, even if your experience doesn’t align perfectly. If this role excites you, we want to hear from you. You might bring the exact talent and perspective our team needs!