Director, Demand Generation

Green Street • Full-time • Newport Beach, California, United States • 1w ago

Job Type

Full-time

Description

The Demand Generation position is a critical, fast-paced, and rewarding role on Green Street’s high-performing, collaborative, and revenue-generating marketing team. This is a terrific opportunity for a motivated individual to make a huge impact within Green Street’s Commercial organization, elevating our demand generation strategy to new heights in line with the firm’s exciting growth vision.

We are seeking an individual with proven demand generation experience who is data driven and that takes an ROI and results-oriented approach, bringing best practices and creative thinking to implement demand gen programs. The ideal candidate is a proactive self-starter who seizes opportunity with fierce determination, works well with a team and is driven by curiosity and a passion to win.

Responsibilities

Direct Green Street’s demand generation program and prospect strategy to generate qualified leads, accelerate pipeline throughput, and close revenue from organic and paid channels as relevant
Strategize and execute lead generation tactics to improve top-of-funnel and conversion, collaborating closely with the marketing team on campaigns, product enhancement roadmap and special initiatives
Employ a global and regional approach to deliver qualified leads that convert by market
Deeply understand and deploy tactics aligned with the buyer’s journey and different customer types
Bring a fresh, experienced perspective and analytical horsepower to audit and strengthen existing program; make recommendations on where to invest and what’s not working to optimize ROI
Partner with other members of the marketing team to develop assets that support the buyer’s journey
Monitor and own marketing pipeline performance KPIs
Develop passion for our business/products and thorough knowledge of our customer types and their personas, use cases, and pain points to serve as team subject matter expert (SME)

Requirements

Bachelor’s degree in Marketing, Business, Sales, or related experience
5-7+ years of marketing experience, including previous role(s) in growth marketing/demand generation
Demonstrated ability to drive revenue results from various channels/campaigns and partnership with Sales
Confidence in leading cross-team initiatives and meetings with Sales to drive outcomes
Technical expertise of Salesforce, marketing automation platforms (Hubspot preferred), and database enrichments tools, including experience with integrations across these platforms
Knowledge of email marketing, website/landing page, inbound, and Google Analytics best practices
Proven experience managing marketing agency partner relationships and oversight of campaigns
Highly organized and detail-oriented while maintaining a big-picture mindset
Strong analytical, problem-solving, and prioritization skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Knowledge of commercial real estate, financial markets, and/or B2B SaaS technology a plus

Working Conditions

The Demand Generation Manager will work out of the Newport Beach office during regular in-office days (Tuesday – Thursday). Must be able to remain stationary at a desk and computer for a majority of the day. No travel required; occasional trips to New York may be recommended.

Benefits

Comprehensive benefits package including highly competitive medical and dental insurance
Company sponsored employee assistance program, life insurance and long-term disability coverage
Health savings accounts and flexible spending accounts
401(k) matching
Vacation, sick, and personal time
Company paid holidays and summer half day Fridays
Cell phone reimbursements & gym stipends
16 weeks fully paid maternity leave & 2 week fully paid paternity leave

Company Overview

Green Street provides preeminent and actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe. For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. The company is headquartered in Newport Beach with offices in New Jersey, New York and London. To learn more, please visit www.greenstreet.com.

Company Culture

The success of Green Street is directly attributable to the strength of our people. We attract high-quality applicants due to our reputation for excellence and our commitment to train and retain talent. Our collaborative work environment provides team members with opportunities to develop professionally and play a central role from day one. At Green Street, we are all about providing unique insights. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences in gender, race, age, religion, ethnicity, identity, physical ability and perspectives are celebrated and valued.

Equal Opportunity Employer

Green Street is an Equal Opportunity Employer

Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.