Director, Performance Marketing

Canadian Cancer Society • Full-time • Calgary, Alberta, Canada • 6d ago

Job Title

Location

Any CCS Office Location(Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)

Work Model

Hybrid | Permanent Full-Time

Salary Band

8 ($96,000 - $130,000 CAD)

WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

Help us make a difference.

COME AS YOU ARE

At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all.

We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and 2SLGBTQI+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.

Job Overview

The Director, Performance Marketing will develop digital paid media performance strategies, leading optimization plans for the organization and leveraging their data targeting expertise in support of marketing plans that drive acquisition, engagement and retention, generate leads and result in revenue growth.

This role will be responsible for developing and executing initiatives as assigned, leveraging paid media, SEM, SEO, and other digital channels to optimize conversion rates and maximize ROI.

The Director, Performance Marketing will work closely with the Director of Advertising, ensuring alignment and synergy between performance marketing efforts and broader advertising strategies in support of CCS traffic driving and conversion objectives. The person in this role will also partner with the revenue team, prioritizing the success of the organization’s 5-year fundraising growth strategy.

What You’ll Be Doing

In collaboration with the broader revenue development and marketing teams, assess/audit and develop optimization plans for CCS’s full suite of digital advertising work to inform, develop and accelerate the funnel and increase conversion rates in support of broader organizational business objectives, with the priority goal of driving incremental revenue.
Optimize digital marketing campaigns through continuous performance testing and analysis to improve performance metrics, including CTR, conversion rates, and overall ROI. Parameters may include, but not be limited to conversion platforms, audience, data targeting, creative (visual and messaging) to drive qualified website traffic, leads and conversions.
Lead KPI recommendations, paid media performance optimization, monitoring and reporting for campaigns in support of business unit objectives.
Work closely with CCS’s digital media agency partners on always-on product-specific and signature campaigns that drive traffic and increase conversions.
Continually monitor digital platform industry trends against results and proactively provide media recommendations to maximize campaign performance.
Develop performance analytics/dashboards and provide regular reporting on key metrics alongside CRM/API attribution results to relevant internal stakeholders.
Keep current in consumer, media, and digital trends and advancements in technology.
Partner with teams across CCS, including Fundraising, Communications, Mission and IT among others, to align goals and leverage cross-channel opportunities.
Work closely with the Director of Advertising to ensure performance marketing initiatives are well-integrated with the organization’s campaigns.
Foster a culture of innovation, accountability, and continuous improvement.
Manage competing priorities, related timelines, and project budgets.
Foster a working environment that highlights the talents and strengths of each team member.
Ensure that hiring practices are inclusive.
Encourage growth and development opportunities for all team members.
Champion CCS as a hero in the face of cancer.
Contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.

Qualifications

A combination of at least 12 years of post-secondary education and work experience in digital advertising, marketing, media, or similar.
Subject matter expertise in digital performance marketing and analytics tools such as Google Analytics, Facebook Business Manager, and other SEM tools.
Good understanding of e-commerce principles and CMS platforms such as Salesforce.
Familiarity with all major social media networks and other social communication platforms.
Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
Adaptable, versatile, and the ability to keep up to date with customer and marketing trends and advancements in technology.
Strong written and verbal communication skills.
Excellent financial and analytic abilities.
Strong leadership and project management skills.
Bilingualism (English/French) is an asset, with English being essential due to the organization’s nationwide operations.
Strong digital agency experience required.

What You Can Expect From Us

CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer, their caregivers, families and communities. We are committed to building an inclusive community for our employees by highlighting their unique experiences.

We value diverse skills and strongly encourage applications from all qualified candidates. CCS is dedicated to fostering a culture that is inspiring and exemplifies our core values:

COURAGEOUS
UNITED
CARING
RIGOROUS

In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.

How To Apply

Qualified candidates are invited to submit their resume, cover letter and salary expectations by December 18th, 2024.

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

Other Information

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS, the information provided will be used for the purposes of pre-employment checks and added to your employee file.

We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting privacy@cancer.ca. For more information about our privacy practices, visit cancer.ca/privacy.