Job Location
Sydney
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The ANZ Media Manager plays a critical role in the development and execution of Ferrero media strategies across Australia and New Zealand. This involves managing media agency relationships, overseeing media budgets, driving digital priorities, and ensuring the effectiveness and optimization of media campaigns. Success in this role requires delivering measurable media results, fostering collaboration across teams, and supporting broader marketing objectives within the Region.
ANZ Media Manager to work closely and in full alignment with the Group, Area & Region guidelines. This partnership ensures consistency in strategy, alignment of priorities, and seamless execution of initiatives in the market, driving synergy and maximizing impact.
Main Responsibilities:
- Manage the ANZ Media strategy definition
- Translate the business/marketing/communications objectives in measurable media/digital objectives, setting KPIs and related targets against internal/external benchmarks - including media innovation opportunities
- Execute the delivery of media insights across all categories and brands to marketing teams, including communication and competitive media analysis
- Support development of content strategy and plan in coherence with objectives and platforms specifics
- Align with Group/Area/Region guidelines and processes leveraging available best practices, as well as ensuring roll-out of Group/Area/Region programs (integrated comms, power brand, data management, etc.)
- Leverage enhanced media planning tools (consumer journey, touchpoint planning (incl. digital, POS, PR), budget allocation to media mix), maximize profitability
- Deploys strategic media execution
- Develop the ANZ media roadmap that identifies key discontinuities and actions over a rolling 12-month timeframe
- Constantly improve the contribution of the media function to the ANZ/Region business and provide stakeholders with visibility of the key steps needed to support their contribution to a digital transformation strategy
- Lead cluster meetings - Media, Category, Reviews and contribute to Region, Area meetings & Reviews
- Manage media planning and buying for the ANZ Cluster
- Implement media process including budget setting, integrated communications briefing, annual planning, campaigns/sessions reviews, ensuring IMC coordination and efficient cooperation with media and creative agencies
- Review and approve agency proposals in response to category objectives, KPIs, agreed budget and contract guarantees/operating framework and in coherence with Group media governance requirements
- Manage key digital partners to execute JBPs driving innovation in the use of digital touchpoints
- Support the optimization of traditional/digital campaigns, check against internal and external benchmarks
- Deliver PCA (post-campaign analysis) and comprehensive summary of media campaign results
- Monitor and report all media for activities and maintenance of flowcharts, KPI benchmarks database, adherence to agreed pricing / quality
- Ensure a correct spend of media budget in line respect of phasing contracts and pitch guarantees
- Manage 3rd party verification partners on digital quality metrics
- Ensure timely delivery of documents to confirm media placements (airing certificates, acts, agency reports, third party documents) for TV and Digital post-tracking through regular auditors reporting
- Lead internal PO and budget management processes, providing monthly budget updates to key stakeholders
- Oversee media agency invoice management, working closely to ensure timely media spend tracking and invoice management
- Manage media deliveries with strategic media and content partners
Who we are looking for:
- Proven work experience in Media for FMCG industry is required, either in the agency role working with FMCG clients or in-house
- Strong knowledge of the ANZ Media market with solid understanding of Offline & Online marketing tools, media measurement technologies, and emerging trends
- Extensive experience managing TV, digital platforms, and campaigns.
- High organizational skills, with a strong ability to prioritize and manage multiple tasks and deadlines efficiently
- Proven ability to manage projects, ensure timelines are met, and adjust priorities as needed
- Meticulous attention to detail, with a strong numerical acumen and a focus on accuracy
- Strong collaboration and teamwork skills with ability to work effectively in alignment with the Region and collaborate with Region media, cross-functional teams (Brand, CSU, Sales, etc.) and external partners to achieve shared goals
- Excellent written and verbal communication skills, with the ability to communicate effectively with various stakeholders at all levels
- Proactive, solutions-driven mindset focused on delivering results and optimizing media investments
- Drive to find the better ways of working and improve outcomes, with a focus on innovation and delivering tangible business results
- Balance ambition with teamwork, ensuring alignment with business goals, guidelines and fostering collective success by working effectively with stakeholders, good collaboration in execution
- Strong ability to multitask and juggle multiple priorities simultaneously, staying focused on key matters and delivering high-quality results
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
