Employee Applicant Privacy Notice
Who We Are
Welcoming, collaborative and having the opportunity to make an impact - is how our employees describe working here. Galileo is a financial technology company that provides innovative and revolutionary software products and services that power some of the world's largest Fintechs. We are the only payments innovator that applies tech and engineering capabilities to empower Fintechs and financial institutions to unleash their full creativity to achieve their most inspired goals. Galileo leads its industry with superior fraud detection, security, decision-making analytics and regulatory compliance functionality combined with customized, responsive and flexible programs to accelerate the success of all payments companies and solve tomorrow's payments challenges today. We hire energetic and creative employees while providing them the opportunity to excel in their careers and make a difference for our clients. Learn more about us and why we work here at https://www.galileo-ft.com/working-at-galileo.
The role
SoFi is seeking a talented Paid Social Manager to join the Brand media team and help lead our awareness and demand generation efforts. You will play a key role in developing strategies, executing campaigns, analyzing data, and staying up on new paid social product testing.
What You’ll Do
- Develop and implement the digital paid awareness strategies, influencer boosting, and demand generation strategies for SoFi's Brand and consumer financial products across major paid social platforms including Meta, TikTok, X, YouTube, and other paid social channels, while collaborating closely with our cross-functional partners to ensure alignment and maximize campaign effectiveness.
- Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI measurement.
- Work with influencer teams and vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition.
- Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency.
- Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth.
- Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance.
- Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance.
What You’ll Need
- 4 + years experience running performance marketing campaigns on Meta and other digital channels.
- Technical knowledge of the Meta, TikTok, and X (formerly Twitter) ads platform (understand tracking, auction dynamics, ad products, and best practices for a variety of campaign objectives with a focus on social video/influencer marketing space).
- Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau and Amplitude experience a plus).
- Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights.
- Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment.
- Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns.
- Strong communication skills and ability to present learnings with internal teams.
Galileo Financial Technologies provides equal employment opportunities (EEO)
Galileo Financial Technologies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
Galileo is committed to embracing diversity. As part of this commitment, Galileo offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
