Company description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
OverviewThe successful candidate will plan, structure, execute, manage, analyze, and report on research projects that help support campaign measurement and broader client business objectives. This role will lead and own all phases of research, with an opportunity to work across multiple client industries including automotive, pharma, telco, etc. They will apply research, data, and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions. This position requires both strategic and tactical skill sets with organization, collaboration, attention to detail, intellectual curiosity, proficiency at problem-solving, and the ability to work in a fast-paced atmosphere with minimal direction.
Responsibilities- Responsible for owning and leading all custom research projects as well as guiding partner added-value research initiatives
- Architect primary research studies using various methodologies to address client business objectives and quantify attitudinal impact of media
- Autonomously lead discovery, research, analysis, and reporting to uncover and socialize consumer insights
- Present research findings in a clear, concise, and compelling narrative-driven way to both internal agency and client teams
- Write research questionnaires for quantitative surveys and qualitative research (focus groups/interviews)
- Provide data analysis and curated insights from syndicated media resources, such as MRI-Simmons, GWI, Mintel, etc. and other quant-based studies
- Lead response to client and internal agency ad hoc research questions
- Possess a thorough POV on research craft, tools and processes; evaluate current and new partners and approaches
- Proactively educate internal and client teams on research, tools, approaches, and recommendations
- Develop and guide strategic research recommendations based on client data, customer insights and industry dynamics
- Clarify and define research success metrics for client and business impact
- Work collaboratively and cross-functionally with Audience, Strategic Solutions, Brand Experience, Social, Precision, and Investment teams on research recommendations and executions
- Cross team collaboration to understand knowledge and measurement gaps, contributing to strategic learning agendas and test plans addressing business challenges and goals
- Guide and drive integration of research and audience data into the media planning and execution process to inform data-driven and objectives-based media strategies
- Support Audience team in the development of audience strategy, audience definition, audience build in platform(s), audience analysis, audience push to media partners, etc.
- Support Agency growth initiatives (OS, CoreAI, etc.)
- Other responsibilities, as assigned
Qualifications- 7-10 years of experience, in media, consumer research, insights, audience, analytics
- Must have experience owning research initiatives from start to finish
- Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work
- Familiarity with syndicated and audience data tools, able to work with and share survey-based data and insights
- Understanding of media research approaches, methodologies, and media & research terminology
- Ability to plan and manage time and resources, establish priorities and meet goals
- Excellent project management, organization, leadership, analytical, and communication skills
- Ability to thrive in a fast-paced deadline-driven environment
- Excellent presentation skills, including the ability to create and deliver clear, concise, and powerful proposals and presentations to clients and executive teams
- An insightful thinker who brings sharp analysis and a strong point of view to their work, and rapidly translates insights into strategic business recommendations
- An adaptable self-starter who asks thoughtful questions and is eager to find opportunities and solve them with user insights and data
- Experience with audience creation and custom segmentation
- Strong attention to detail
- Proficiency in Word, Excel, PowerPoint, data crosstabs, etc
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com.
Compensation Range: $130,000 - $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/20/2025.
All your information will be kept confidential according to EEO guidelines.
