Marketing Analyst, Demand Generation

Check Point Software • Full-time • Newark, New Jersey, United States • 2d ago

Why Join Us?

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

Key Responsibilities

Comfortably work across data sources in marketing (Marketo), sales (Salesforce.com) finance (Anaplan and others), and the company’s data warehouse (Snowflake) to create coherent views that answer pressing business questions
Generate real time performance reports for the DG campaigns across Paid media
“Zero dollar touch points” (email marketing and webinars)
Design and build helpful dashboards that will replace ad hoc reports
Define and put together spend reconciliation reports that will align DG data with Finance/purchasing system data
Provide actionable insights to campaign owners

Qualifications

A seasoned marketing/business analysts with at least 3-4 years of experience.
Combines deep technical skills in SQL, Marketo, SFDC, PowerBI/Looker/Tableau, and Snowflake/Redshift with business understanding of how marketing works and the business questions marketing needs answering in order to optimize performance.
Experience in marketing analytics – working with Ad-platforms.
Experience in B2B
Approach challenges with curiosity, seeking innovative solutions and constantly pushing for improvement.
Adaptability in a fast-paced environment, balancing teamwork with self-sufficiency.
Must be eligible to work in the United States without sponsorship from an employer now or in the future.