Director of Demand Generation

Rankings.io • Full-time • Remote (Saint Louis, Missouri, United States) • 1w ago

Job Description

Deliver consistent pipeline contribution to support monthly bookings targets and drive funnel conversion.

Embrace a metrics-driven approach to tracking, assessing and interpreting pipeline results.

Set & meet targets by product and business unit.

Own the process for development and execution of Ranking.io's strategy for acquiring, nurturing, and expanding qualified leads.

Recommend and oversee digital strategy (website, paid, SEO), while mentoring team members and guiding day-to-day decision making.

Continuously identify, evaluate and test new channels, strategies and tactics.

Experiment with a wide array of ever-changing digital and traditional mediums and develop methods to understand and improve effectiveness.

Manage and guide website strategy to increase inbound lead volume and drive conversions.

Create highly customized marketing campaigns and content for target accounts.

Work cross-functionally with sales to align on account strategies and communicate ABM campaign performance.

Work and manage relationship with external firm focused on ABM.

Own and manage systems used for marketing campaigns and measurement including Pardot, Google Analytics, Google Adwords, etc.

Lead the charge on automating critical elements of marketing including lead scoring and nurture campaigns.

Work closely with BDR teams to improve conversion rates and lead handling processes.

Educate BDR teams on lead sources and campaigns to ensure outreach messaging alignment.

Requirements

3+ years of experience with HubSpot
3+ years of lead generation experience
Track record of meeting and/or exceeding individual and team goals
Excellent quantitative, analytical and communication skills
Experience using marketing automation tools in HubSpot or similar CRM
An entrepreneurial spirit, comfortable with ambiguity and change
Data driven mindset for decision making and test-and-learn programs
Track record of meeting and/or exceeding individual and team goals

Benefits

Starting from $100,000; pay commensurate with experience
Work remotely from home
12 days of PTO within the 1st year
3% match Simple IRA
100% health insurance (including fully employer-funded coverage)

Related Jobs

Project Manager (Paid Media)

VML • Full-time • Saint Louis, Missouri, United States • 4d ago

Paid Media

4d ago

Apply

Project Manager (Paid Media)

VML • Full-time • Saint Louis, Missouri, United States • 4d ago

Paid Media

4d ago

Apply

Paid Media Strategist (Native)

Launch Potato • Full-time • Remote (Saint Louis, Missouri, United States) • $80k - $100k / year • 1w ago

Paid Media

1w ago

Apply

Paid Media Manager (Native)

Launch Potato • Full-time • Remote (Saint Louis, Missouri, United States) • $80k - $100k / year • 1w ago

Paid Media

1w ago

Apply

Senior Director of Growth Marketing

Anders CPAs + Advisors • Full-time • Remote (Saint Louis, Missouri, United States) • $150k - $165k / year • 4d ago

4d ago

Apply

Senior Media Manager, Center of Excellence

Nestlé Purina North America • Full-time • Saint Louis, Missouri, United States • $136k - $160k / year • 4d ago

Paid Search

4d ago

Apply

Marketing/Social Media Coordinator - Neurosurgery

Washington University in St. Louis • Full-time • Saint Louis, Missouri, United States • $49.70k - $82.10k / year • 1w ago

Paid Social

1w ago

Apply

Native Media Buyer

Launch Potato • Full-time • Remote (Saint Louis, Missouri, United States) • $80k - $100k / year • 1w ago

Paid Search

1w ago

Apply

Communications, Marketing, and Social Media Coordinator - Anesthesiology

Washington University in St. Louis • Full-time • Saint Louis, Missouri, United States • $49.70k - $82.10k / year • 1w ago

Paid Social

1w ago

Apply

District Growth Manager

Leidos • Full-time • Remote (Saint Louis, Missouri, United States) • $81.25k - $146.88k / year • 2w ago

Paid Search

2w ago

Apply