Our Purpose
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Job Title
The Manager, Paid Search is a part of the DTC team and will lead the Paid Search Specialist team to execute paid search advertising in alignment with cross functional teams. This role will be responsible for managing paid search spend in a way that produces meaningful ROI for the business.
Responsibilities
- Create, manager, and optimize campaigns across multiple search engines
- Analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones
- Prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources
- Learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact
- Lead a team of 2 paid media specialists
- Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation
- Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics
- Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
- Build new relationships and work in parallel with other functions in the organization
Requirements
- 5+ years' experience managing paid media campaigns and paid search advertisement
- Extensive Google/Bing experience
- Knowledge of advertising vendors
- Proven experience managing and succeeding with multiple campaigns
- Outstanding ability to think creatively, and identify and resolve problems
- Strong ability to research, analyze, and propose keywords for campaigns
- Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools
- College degree, preferably Marketing related
Diversity, Equity, and Inclusion
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
