Marketing Manager, Demand Generation (Digital)

PartsSource Inc. • Full-time • Hudson, Ohio, United States • 4d ago

Company Overview

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers equipment owners to maximize equipment availability for patient care and automates the procurement of parts, services and training through a digital experience.

Cultural Values

PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On® and this common ground is the foundation of our success. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

Opportunity

If you love challenging the status quo, join our team of innovators working together to transform the medical equipment supply chain. With our rapid growth, you will have ongoing opportunities to explore new paths, develop your skills and achieve your potential.

Position Overview

As the Marketing Manager, Demand Generation (Digital) you will be responsible for activating marketing campaigns to generate growth in our Digital segment through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, and building demand gen execution plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting.

This is a hybrid role and can be based in our Hudson, OH, Charlotte, NC or Hoffman Estates, IL offices.

Essential Responsibilities

Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share.
Collect and analyze win/loss & competitive insight on the marketplace segment.
Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio.
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas.
Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
Providing commercial teams product knowledge in product differentiation, positioning and pricing.

Qualifications

Bachelor’s Degree in Marketing, Business Administration or related field.
7+ years’ experience in demand generation / revenue marketing, product marketing or related field.
Healthcare product/industry acumen strongly desired.
Leadership skills to lead teams and shape/lead growth vision and marketing strategy.
Team oriented – ability to motivate and work well with diverse, cross-functional teams.
Excellent oral and written communications skills.
Strong analytical and process skills.
Deep marketing expertise in market & customer insights, product commercialization and branding.
Develop new ideas through collaboration and execute on creative ideas.
The ability to motivate individuals and demonstrate organizational influence.

Who We Want To Meet

You’re a self-starter with a passion for Demand Generation.
You’re a thought leader who can navigate professional dynamics in a highly visible role.
You consider yourself a digital person with an understanding of e-commerce marketing, demand generation tactics & foundational composites of GTM.
You are a strategic thinker who is able to see the big picture objectives and work to those goals.
You’re collaborative and independent; you enjoy working as part of a team and on your own.
You take initiative to learn, lead, make recommendations, and optimize campaigns.
You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy.
You are driven by results and are both organized and accountable for your commitments.
You’re a positive person, ready to be a champion for PartsSource, to all customers.
You have a solution-oriented mindset and like to find a win-win solution to any situation.
You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other).

Benefits & Perks

Competitive compensation package with base pay, incentives, equity, and comprehensive benefits (401k match, health benefits, college debt reduction, etc.).
Inclusive and diverse community of passionate professionals.
Opportunities for growth in a fast-growing company committed to developing employees' careers.
Dynamic hybrid work environment that balances flexibility, collaboration, and productivity.

Application Process

Interested? We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.

Diversity Commitment

PartsSource values diversity and is committed to Equal Employment Opportunity, ensuring decisions are made regardless of race, gender, disability, or background. We welcome applicants from all walks of life and are dedicated to providing an accessible hiring process for everyone.

Legal Notice

Legal authorization to work in the U.S. is required.

About PartsSource

PartsSource automates the procurement of parts, services, and training, supporting healthcare technology management professionals in mission-critical equipment maintenance. With a seamless ordering experience, preferred pricing, and advanced analytics, we empower customers with supply chain intelligence.

Since 2001, PartsSource has evolved into a leader in healthcare technology supply chain management, now serving over half of U.S. hospitals. Bain Capital’s 2021 investment further accelerates our growth and impact on the healthcare industry.