Job Description
Interested in joining a growing team of media practitioners working in financial marketing? You will be responsible for leading the media strategy, activation, and optimization of Fidelity’s advertising investment. In this role, you will be expected to produce data-driven, integrated media plans that deliver business impact for the enterprise.
The Expertise We’re Looking For
- BA/BS Degree
- 5+ years of marketing experience with a focus on paid
- Highly competent in integrated planning and communications strategy
- B2C and B2B media strategy, audience targeting, lead generation and campaign management
- Ability to interpret a marketing brief into a paid channel strategy, advising both media agency and creative team on objective and deliverables
- You maintain a current POV on evolving media landscape, emerging technologies, consumer trends and channel/platform best practices
- You have fluency in ROI measurement and analytics
- Experience with digital video, OTT, streaming audio, podcasts, programmatic buying, data personalization, social platforms, digital brand tracking, content marketing/native advertising
- Experience managing external agencies preferred
- Knowledge of Financial Service Industry and our Products and Services a plus
The Purpose of Your Role
This position serves as the paid media lead for specific business units across the enterprise that the Channel Marketing organization supports. These business units include, but are not limited to, Fidelity Wealth, Fidelity Brokerage, Asset Management, Workplace Investing, Fidelity Institutional, Fidelity Charitable, Fidelity Healthcare Group.
In this role, you will be responsible for strategy and development of paid media recommendations. You maintain a deep understanding of channel best practice and decision which combination of paid tactics and messages are most appropriate for the target audience, prescribed communication objectives, and definitions of success.
In partnership with external agencies, you allocate investment for each paid channel, set criteria for partner/platform consideration and selection, evaluate pricing, advise on targeting strategy and platform optimization approach. You quarterback the creative development and review process in collaboration with Creative, Production and LRC teams. You inform a shared learning agenda among your marketing squad and collaborate with Analytics team on measurement approach. You work in parallel with Creative team to develop a creative/media strategy and activation that is tuned to a common campaign insight. You decision creative assignment across the paid plan, manage rotation for in-market messages, and direct the optimization of both message and channel performance.
Beyond the campaign-oriented work, this team also has accountability for advancing the paid advertising capability and providing thought leadership in areas related to measurement, attribution, experimentation, emerging media, platform best practice, personalization, and increasing automation for speed to market.
The Skills You Bring
- A solid foundation of marketing and media strategy
- Technical understanding of media research and measurement systems (i.e. DoubleClick, MRI, Comscore, Adobe Analytics)
- Ability to facilitate digital tracking workstreams related to tagging infrastructure and ad measurement enablement
- Working knowledge of Account Based Marketing (ABM) and Salesforce Marketing Cloud
- Excellent organizational, project management, and communication skills
- Familiarity with agile principles / working in agile
The Value You Deliver
- Collaborate with Comms Strategy to inform the paid media approach as part of the Integrated Communications Strategy
- Lead all aspects of paid channel recommendations, including approving buys, campaign monitoring, and guiding media optimizations
- Represent paid media channel efforts within your marketing squad
- Ability to analyze media and creative performance, develop a narrative around, and draw actional insights to further optimize and test
- Ensure creative and message are fit for the channels in which it is delivered, meets the objective of the brief and offers a frictionless path for the customer
- Manage Fidelity’s external media agency across integrated planning, activation and analytics teams
- Guide data decisioning within media activation to drive personalization at scale and cross-device synchronization
- Package summarization of media plan and performance highlights for executive presentations
- Stewardship of brand guidelines and brand safety
How Your Work Impacts The Organization
The Marketing Domain is the internal marketing organization of Fidelity Investments and is led by the firm’s Chief Marketing Officer. The Search team is led by the Head of Paid Media & Search and the search practice ladders to the Head of Marketing and Advertising Channels within this organization. Marketing & Advertising Channels serves as an enterprise capability supporting all divisions of Fidelity, including but not limited to Fidelity Wealth (Retail), Fidelity Brokerage (Retail), Workplace Investing, Fidelity Institutional, Asset Management, Fidelity Healthcare Group.
Certifications
Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.
