Job Title
Social Media Coordinator
Overview
The Social Media Coordinator will serve as a content creator & community manager reporting to tarte's Social Media Director. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets, and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iphone under quick deadlines. If you're a creative storyteller with a passion for social media and a knack for creating captivating content to drive engagement, build brand awareness, and foster a loyal online community we'd love to meet you! Apply now and help us take our social media presence to the next level.
Responsibilities
- iPhone Content creation:
- Ideate and facilitate production & post-production of short-form video deliverables, with a focus on TikTok and IG Reels. Must be comfortable with showing face in video and on socials.
- Shoot social-first video content & photo assets daily that are engaging, and on-brand.
- Film yourself regularly to create authentic & relatable content for our social media channels, including TikTok, Instagram, Snap Chat, X, YouTube & more. Examples of content capture include but are not limited to:
- UGC social style product application for new & core products
- Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments.
- Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms.
- Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.
- Ensure all content is visually appealing and adheres to brand guidelines.
- Note: tarte will provide an iphone for content creation needs.
- Editing & post-production:
- Ability to quickly edit your own videos as well as create videos using other team members' content.
- Proficiency in using CapCut and Splice for video editing.
- Add creative elements, effects, and music to enhance the content and drive engagement.
- Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media.
- Capture and edit video content simultaneously while working/shooting at events.
- Content Strategy and Execution:
- Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy.
- Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.
- Adapt to changing priorities and quickly produce content in response to trending topics or company needs.
- Community management: Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand's tone of voice.
- Reporting & analytics: Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations.
- Go live
- Day to day department admin:
- Active engagement in all social platforms to make recommendations for content creation.
- Assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand's voice.
- Go live on social accounts.
- Comfortable self-applying makeup.
- Managing all product orders and distributing to in-house content creators, sourcing for photo/video production, etc.
- Responsible for coding links for .com promotions & new product launches.
- Attend daily meetings & brainstorms and responsible for agendas & recaps.
- Escalate issues and concerns seen on social to the Customer Service & Ecomm team in a timely manner.
- Assist in cross-functional marketing departments as needed for major product launches and events.
Requirements
- Bachelor's degree required
- 1-2 years of experience in marketing (beauty or fashion experience is a bonus)
- Proven experience creating and editing social media content using an iPhone.
- Strong portfolio showcasing creative and engaging content.
- Excellent time-management and organizational skills to handle short deadlines.
- Ability to multitask effectively, especially in event settings.
- Experience with social media platforms like Instagram, TikTok, Snap, Pinterest and YouTube.
- Must be willing to monitor social channels periodically over nights & on weekends.
- Must be comfortable in front of the camera & willing to appear on our social channels.
- Highly Proficient in Microsoft Office (Excel, Word & PowerPoint) and basic photo/video editing software and apps. (Canva, Splice). Premiere/Photoshop is preferred, but not required.
- Strong written and verbal communication skills
- Flexible personality
- Team player with a positive attitude
- You LOVE everything beauty and social and are excited to work in the beauty industry
Our Perks
- Salary range: $62,500-65,000K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401K plan & access to health & wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
- Makeup gratis, employee discount on tarte.com, team give back initiatives
- Friendly, fun, creative & collaborative work environment
