Description
Position at GroupM
Position at Groupm Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
We are looking for talented people who want to be part of a leading media investment group!
The Senior Executive Digital IO oversees and executes direct insertion order (IO) media campaigns for clients. This role involves working closely with onshore investment team counterparts and digital advertising platforms to ensure the successful execution of campaigns. The Senior Executive Digital IO plays an advanced management role in campaign setup, optimization, reporting, and reconciliation, focusing on achieving client objectives and maximizing ROI.
Key Responsibilities
- Campaign Execution: Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly any high-value or complex campaigns. Ensure all aspects of campaign are delivered according to terms outlined in the client approved media plan and IOs
- Campaign Optimization and Reporting: Collaborate with Managers and Associates and Managers in monitoring campaign performance metrics, including impressions, clicks, spend, and any campaign specific KPIs. Analyze campaign performance reporting, and utilize data driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals.
- Budget Oversight: Manage campaign budgets to ensure optimal performance and efficient spend. Monitor and QA monthly budget reconciliation completed by Associates and assist where necessary.
- Team Leadership: Mentor and provide guidance to Associates and team members involved in Digital IO campaigns. Foster a collaborative environment and support professional development within the team.
- Process Improvement: Identify and implement process improvements to enhance the efficiency and effectiveness of Digital Io campaign management,
Requirements & Qualifications:
- Have a bachelor's degree.
- Your level of English is advanced (B2-C2) (Indispensable for the position).
- 1+ years of experience implementing campaigns on digital platforms such as Prisma and DV360, the Trade Desk, or Campaign Manager 360.En atención a la naturaleza del cargo en Modalidad de Teletrabajo o Híbrido que desempeñará el candidato, se informa que el trabajo deberá realizarse dentro del Territorio Mexicano, por lo que la aplicación a este cargo únicamente es posible para personas domiciliadas y con permiso de trabajo en el territorio nacional. Así mismo, se aclara que el contrato de Teletrabajo no es una opción para la contratación o cambio de domicilio en el extranjero.
