Paid Media Jobs Insights & Interviews
Welcome to the Paid Media Jobs – Insights & Interviews blog, your go-to resource for expert perspectives, career advice, and industry-shaping conversations in the world of paid media.
Whether you’re an agency owner, in-house marketer, freelancer, or aspiring PPC specialist, this space is designed to help you stay ahead in a constantly evolving landscape.
Our content covers everything from emerging paid media skills and hiring trends to the growing influence of AI and automation on day-to-day workflows.
You’ll also find interviews with top-performing specialists and hiring managers, campaign strategy breakdowns, platform-specific insights (across Google Ads, Meta, TikTok, and more), and real-world advice to elevate your performance marketing game.
We’re committed to bringing you actionable insights and authentic stories that reflect the challenges and opportunities within the industry.
If there’s a topic you’d like us to explore or someone you think we should interview, reach out to us on LinkedIn.
We’d love to hear from you.
How to Spot an A-Player Paid Media Specialist (Before the Interview)
Hiring for paid media is high stakes. Don’t believe us? The stats alone are enough to draw attention to this: Massive Demand, Limited Talent: According to a 2024 LinkedIn Talent Trends report, paid media specialists
From Startups to Enterprises: How Paid Media Teams Differ Across Businesses
In the world of paid media, team structures and dynamics can vary greatly depending on a business’s size and maturity. Whether you’re a startup aiming to make an impact or an enterprise optimizing for scale,
The Most In-Demand Paid Media Roles in 2025
As businesses continue to invest heavily in digital advertising, the demand for skilled paid media professionals is skyrocketing. The paid media landscape is evolving rapidly, driven by advancements in AI, shifting consumer behavior, and an
The Ultimate Guide to Building a High-Performing Paid Media Team
In today’s competitive digital landscape, paid media is crucial for driving business growth. To stay ahead, businesses need high-performing paid media teams that execute campaigns efficiently, deliver exceptional ROI, and adapt to ever-evolving platforms. At