About Archipelago

Archipelago is redefining the landscape of commercial property insurance with an AI-powered data network. Founded in 2018, the company serves over 500 of the world's largest commercial property portfolios and has achieved Series B funding from industry-leading investment partners including Scale, Canaan Partners, Ignition Partners, Prologis Ventures, Stone Point Capital, and Zigg Capital.

Job Overview

We are seeking a Digital Marketing Manager with a strong background in SaaS and Product-Led Growth (PLG) to own the end-to-end digital marketing strategy and execution for our solutions. This role requires an analytical thinker who can manage and optimize multiple campaigns across various market segments and stages of the lead journey.

Location

Candidates must be located in New York, NY metro areas as this is a hybrid role requiring in-office presence twice a week.

Responsibilities

Lead multi-channel marketing campaign execution including digital advertising, email marketing, social media, events, and podcast production
Oversee creation and distribution of marketing content across channels
Develop and optimize automated email campaigns with proper segmentation and personalization
Design and build high-converting landing pages for lead generation
Plan and manage social media content calendars
Oversee relationships with external ad agencies, freelancers, and content creators
Build and refine marketing automation workflows to deliver tailored experiences

Qualifications

5+ years of digital marketing experience in a SaaS environment
Proven track record in developing multichannel ABM campaigns
Deep understanding of SaaS business models and PLG methodologies
Exceptional written and verbal communication skills
Strong analytical mindset with data-driven decision-making skills
Experience with market segmentation and lead journey development
Ability to collaborate cross-functionally
Highly organized and self-motivated

Required Skills

Advanced knowledge of Hubspot (workflows, list management, email campaigns)
Experience with Salesforce, Google Analytics, ZoomInfo, Adobe Creative Suite, and Figma
ABM experience a plus
Expertise in email campaigns and copywriting
Familiarity with innovative digital marketing tech stacks

Benefits

Company Equity Program
Medical, dental, vision and life insurance
Flexible Time Off
Mental Health programs

Compensation

Salary Range in CA/NY: $110,000 - $150,000

Equal Opportunity

We are an equal opportunity employer committed to diversity. All qualified applicants will receive consideration for employment without regard to protected characteristics.

Archipelago

About Us

Latest Jobs

Digital Marketing Manager