Why Charlie Health?

We are currently facing a nationwide mental health epidemic marked by rising rates of depression, anxiety, trauma, substance use disorders, and suicide. At the same time, those seeking help often encounter barriers—whether geographic, financial, or systemic—that prevent them from receiving timely and effective care. This urgent need calls for a reimagined approach to behavioral health treatment.

At Charlie Health, our mission is to connect the world to life-saving mental health treatment. Our innovative virtual programs combine curated group sessions, individual therapy, and family therapy, delivered through personalized, evidence-based treatment plans designed for sustainable healing from the comfort of home. By connecting individuals with shared experiences and fostering supportive communities, Charlie Health provides a pathway to long-term recovery, with over 90% of our clients seeing improvement in their most challenging mental health symptoms.

Every member of our team shares a deep commitment to this mission. If you're driven to make a meaningful impact, we invite you to join us in reshaping the future of mental healthcare.

About The Role

Charlie Health is seeking a Director of Growth to lead the company's digital acquisition and email marketing programs. Reporting to the VP of Growth, the Director of Growth will be responsible for developing and executing comprehensive strategies to drive digital acquisition, optimize conversion funnels, and increase audience engagement through targeted email marketing initiatives.

We're a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you're inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

Digital acquisition: Manage our multi-channel digital marketing program, constructing targeted acquisition strategies that meet KPI goals across platforms
Own our digital marketing budget, ensuring efficient spend allocation and return on investment
Evaluate, launch, and scale new marketing channels and tactics to drive sustainable, long-term growth
Email Marketing: Lead our B2B email marketing campaigns, optimizing for relevancy and segmentation to ensure the right message reaches the right audience
Design triggered email and SMS campaigns at key points in the lead and client lifecycle to engage and retain clients effectively
Deeply understand the client journey and unique needs of all relevant Charlie Health audiences to refine messaging and enhance client experience
Analytics & Forecasting: Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives
Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance on a weekly and monthly basis
Execute frequent A/B tests to enhance the performance of our emails and ads, using data to inform creative and strategic improvements
Lead monthly and quarterly reporting, highlighting key trends, inflection points, and recommendations for continued growth
Conversion Funnel: Partner with our web developer and admissions team to optimize the client experience and improve the conversion of digital traffic and leads, enhancing the overall user journey
Team Leadership: Lead the current growth team, composed of two team members, enabling the completion of key projects and achievement of goals
As needed, hire and onboard additional team members to support our growing initiatives and expand our capabilities
Cross-Functional Collaboration: Partner with our Finance and Growth Strategy teams on forecasting, budgeting, and ensuring alignment with overall company goals

Qualifications

Bachelors degree in Business, Analytics, Finance, or similar analytical subject area
6+ years of relevant experience; experience in consulting or investment banking is a plus
Familiarity with growth marketing strategies and execution; direct channel management is a plus
Highly analytical, with an ability to work with unstructured data and construct actionable recommendations
Experience with SQL, Tableau, or similar analytics tools is a plus
Successful track record driving results on a team at a rapidly scaling company
Resourceful with a natural ability to problem solve
Exceptional communication, interpersonal, listening and relationship-building skills
Proactive self-starter and natural multitasker
Meticulous attention to detail

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

Additional Information

The expected base pay for this role will be between $140,000 and $177,500 per year at the commencement of employment. However, base pay will be determined on an individualized basis and will be impacted by location and years of experience. Further, base pay is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Charlie Health-sponsored benefits.

Our Values

Connection: Care deeply & inspire hope. We care personally about every single person in the Charlie Health ecosystem: our clients, providers, and team members alike. We inspire hope with every interaction, reminding our clients that we truly and unconditionally believe in them.
Congruence: Stay curious & heed the evidence. We ask "why" five times before we're satisfied with the answer. We don't stick to the status quo; we challenge our assumptions and remain humble. Above all, we're results-oriented. When we find data that calls our original plan into question, we modify or pivot.
Commitment: Act with urgency & don't give up. We work as swiftly as possible. The mental health crisis is relentless, and so are we. Our clients don't give up and neither do we. Persistence is our superpower.

Charlie Health

About Us

Latest Jobs

Director of Growth