About Darrow

You are looking for a job that will truly engage you. You have an entrepreneurial, independent spirit and can make things happen in a fast-paced startup environment. You want to grow and be challenged, but above all you want to work towards a mission, and for your work to have meaning. We're Darrow - a fast-growing legal tech startup with an open, action-based culture unlike any other. We are committed to pursuing our vision of "frictionless justice," using advanced Machine Learning & AI to revolutionize the justice system.

Our mission is about justice at scale: imagine walking into work every day knowing that you're not only advancing your career but making a positive impact on the world. Darrow has more than 90 team members in Tel Aviv and New York, and is backed by world-class investors: Georgian, F2 Venture Capital, Entree Capital, NFX and YCombinator.

Role Overview

Our Revenue team is growing, and we are looking for a PPC Specialist to join the team. Not Your Typical Role: As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.

Responsibilities

Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms.
Conduct in-depth analysis and reporting on campaign performance.
Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
Perform A/B testing to optimize campaign performance.
Stay up-to-date with the latest trends and best practices in PPC and digital marketing.

Requirements

Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
Experience running paid online campaigns in the US market at a large scale.
Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn.
High-level English proficiency.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent organizational skills and the ability to manage multiple projects simultaneously.
Proactive, detail-oriented, and able to work independently.

Bonus Qualifications

Experience with Google Analytics.
Familiarity with WordPress.
Experience with additional PPC platforms and tools.

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