About Jaipur Rugs

Jaipur Rugs, a leader in the global rug industry, combines traditional craftsmanship with contemporary designs, making our products a symbol of quality and innovation. Our commitment to sustainability and social empowerment has established us as a brand that not only decorates homes but also enriches lives.

Position Overview

Jaipur Rugs is looking for a dynamic Paid Marketing Specialist with substantial experience in SEM on Google and Facebook platforms. This role is ideal for someone with a minimum of 4 years of direct experience in the eCommerce industry or 5-6 years of performance marketing experience within an advertising agency. The candidate should demonstrate a strong track record in executing and optimizing paid advertising campaigns to drive sales and ROI.

Key Responsibilities

Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.
Conduct advanced research on keywords, audience targeting, and competitive landscape to optimize campaign performance.
Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.
Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.
Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.
Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.

Why Join Jaipur Rugs

Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.
Engage in impactful work that supports artisan communities and promotes sustainable practices.
Collaborate with a team of passionate professionals in a creative and supportive environment.
Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team.

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