Who We Are

O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO we have products spanning many women’s health topics such as immunity, gut health, skin health, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same.

Your Role

We are looking for a paid acquisition lead to help scale O Positiv social media marketing channels. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of social media paid acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As Paid Media Lead, you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals.

The Paid Media Lead reports to the Director of Growth and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels
Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
Manage log of all important media decisions
Communicate accurate and timely daily results to leadership
Identify trends and insights to track, monitor, and optimize performance against key KPIs
Troubleshoot and solving technical issues including feed management and data tracking
Collaborate with internal teams and external partners to optimize performance
Remain up to date on industry best practices and new developments

Qualifications and Skills

Experience:

Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce
2+ years required experience in a Paid Media and managing a high volume of campaigns
Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
Budgetary experience including proven optimization for strong ROI required
Bachelor’s Degree

Interpersonal:

Strong leadership & communication skills: listen, mentor, and teach by example
Ability to manage multiple moving pieces
Strong time management and prioritization skills
Adaptable to new social platforms and advertising technologies
Thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Excitement for startups and building from the ground up

Additional Preferred Experience and Skills:

Startup and/or e-commerce experience is a plus
Passion for e-commerce, consumer retail and/or digital marketing is a plus

Hours and Compensation

The anticipated base compensation range for this role will be $80,000 - $120,000. Compensation will be commensurate with the candidate's experience and local market rates.

Job Type: Full-time

Pay based on prior experience

Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
Monthly Fitness Reimbursement
An environment of collaboration, high performance, & respect amongst all employees and managers

Position Location

Position will be based in our office in Santa Monica, Los Angeles County, CA

Equal Opportunity Employer

O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.

O Positiv

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Paid Media Lead