Our Story

At Safewill, we’re reshaping end-of-life planning in Australia, making it more affordable, personal, and accessible for all. Since our launch, we’ve grown rapidly and are now one of the country’s fastest-growing tech companies. Backed by leading investors like Westpac’s Reinventure Fund, Carthona Capital, and Flying Fox Ventures, we’re scaling fast - and we need a Growth Marketer who will help us build a foundation that sets us up for success. If you’re ready to lead strategic planning, drive operational excellence, and enable our teams to thrive through data-driven decisions, this could be the perfect opportunity for you.

But let’s be real - working at a startup is challenging. There’s no playbook, and you’ll be building from scratch most of the time. This is a hands-on role where you’ll not only help scale our finance operations but also play a key role in our growth strategy.

Your Story with Us

As our Growth Marketer, you’ll be instrumental in driving Safewill’s mission to redefine how Australians navigate estate planning and end-of-life services. This is your chance to join a rapidly growing tech startup and shape the strategies, tools, and experiments that propel our business forward.

Collaborating closely with our growth, product, and executive teams, you’ll design and execute bold marketing and product-led growth initiatives, ensuring that every effort delivers measurable value to the business. This is a hands-on role where your creativity, analytical skills, and entrepreneurial mindset will shine.

We have two positions open for this role and are open to someone entry/junior level joining for one and someone more mid-level joining for the other.

Over the first 6-12 months, you will:

Strategise and Execute Growth Initiatives
Develop and implement growth strategies that drive acquisition, engagement, and retention across multiple channels.
Work with cross-functional teams to identify and execute on the most impactful product-led growth opportunities.
Consistently innovate, challenge the status quo, and position Safewill as a leader in the space.
Dive Deep into the Data
Analyse user behaviour, marketing performance, and product data to identify trends, opportunities, and challenges.
Establish and monitor key performance indicators (KPIs) such as acquisition, conversion rates (CVR), and ROI, using insights to guide decision-making.
Experiment Relentlessly
Build, measure, learn: test bold ideas, break things, and move fast.
Experiment with new channels, campaigns, and product features to uncover untapped growth opportunities.
Share learnings and successes to inform company-wide strategies.
Be the Toolbelt Hero
Get hands-on with modern growth and marketing tools such as Hubspot, Amplitude, Google Analytics, FullStory, and Apollo.
Automate processes and optimise the marketing stack for efficiency and scalability.
Convert Insight into Scalable Action
Use insights to refine processes, scale operations, and evolve our approach as the business grows.
Partner with the core growth team to implement strategies that drive lasting impact.
Ongoing:
Stay ahead of industry trends, mar-tech innovations, and competitive activity.
Be a growth thought leader in the business, sharing best practices and insights with the team.
Cultivate a collaborative, fast-paced culture that celebrates creativity, learning, and impact.

What You’ll Bring

Experience: 1-2+ years in growth, marketing, digital consulting, or a related role.
Technical Proficiency: Hands-on expertise with tools like customer.io, Intercom/Braze, ad platforms, Amplitude, Hubspot, and more.
Analytical Prowess: Strong quantitative skills paired with creative problem-solving abilities.
Mindset: A roll-up-your-sleeves attitude, entrepreneurial spirit, and growth-oriented mindset.
Track Record: Proven success in owning and optimising growth levers, channels, or experiments.
Communication: Exceptional interpersonal and presentation skills to rally teams and stakeholders.
Location: Ideally Sydney-based, allowing for in-person collaboration and coaching with the core growth team. Hybrid Role.

Why You Should Join Safewill

If you’re looking for easy, this isn’t it. Redefining an established, antiquated industry, and launching products that are going to change the way Australians navigate death for generations to come, is going to be challenging and fast paced. But if you thrive on solving complex problems, driving change, and building something epic in a business with a tonne of momentum, this role is the perfect next step in your career.

At Safewill, you’ll get:

The opportunity to redefine an industry: You will be responsible for building products that everyone you know will someday interact with, at a point in their life where it will have profound meaning.
A culture of growth and innovation: Experiment, innovate, and scale. You'll have the freedom to explore new ideas and build a product that truly matters, with several product squads to bring your vision to life.
Market leading compensation and benefits: Including a equity grant that ensures you benefit from the value you create for the business.
A collaborative and supportive team: Work alongside talented, motivated, and passionate people who care about making a difference.
Make an impact: Your work will directly affect hundreds of thousands of users for generations to come.

Safewill

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